Ron Ketcham
Active member
Now three years since I retired and moved to this little town in the area where I grew up.
Know most people who are in business, am well known at both my boat clubs, old time friends who own bodyshops, one is a custom restorer of vehicles, etc.
Am known and addressed as either Ketch or Grumpy by most.
When my buddy and I restored the old Allstate, and people started to see it around, the older folks recalled the custom cars I built in the late 50's and early 60's (still talked about to this day) and they started asking me "can you do this or that?"
Seemed like a perfect opportunity for me to make a little cash and buy more tools and goodies for my home shop, which I had named and put a sign up that said "Grumpy's Garage".
It got known as well, so when my buddy and I got talking about how to make some cash money to pay our club bills, we had to come up with a name for our venture.
Everyone we talked with said basically the same thing, "you got it-Grumpy's Garage"
They were right, everyone knows Grumpy's Garage but we do more than restore old bikes, between us, we have a lot of talent.
The business cards read "Grumpy's Garage-Old Guys Repairing and Restoring Old Things.
No address, just our phone numbers.
I used VistaPrint for the cards, what a deal!
We are booked pretty well through the end of the year, restoring old brass door hinges/knobs, other brass and copper antiques, etc for home restoration companies, three old Coke machines to restore, a 1962 Triumph Bonneville to restore, plus our own projects.
The point of this is that the young man, if he and his family are known, if he is starting out will be relying on family and friends to build the first part of his business.
If in a larger city, he will have competition from established shops, if a smaller town, and his family has been there for sometime, his name is already known.
So take advantage of what is known by the population, use his name in the name of his business.
No need to get fancy with a name for a start up business that is going to rely on who and what is already known.
"Bob's Hand Wash and Detailing" says it all for example.
Just some thoughts.
Grumpy
Know most people who are in business, am well known at both my boat clubs, old time friends who own bodyshops, one is a custom restorer of vehicles, etc.
Am known and addressed as either Ketch or Grumpy by most.
When my buddy and I restored the old Allstate, and people started to see it around, the older folks recalled the custom cars I built in the late 50's and early 60's (still talked about to this day) and they started asking me "can you do this or that?"
Seemed like a perfect opportunity for me to make a little cash and buy more tools and goodies for my home shop, which I had named and put a sign up that said "Grumpy's Garage".
It got known as well, so when my buddy and I got talking about how to make some cash money to pay our club bills, we had to come up with a name for our venture.
Everyone we talked with said basically the same thing, "you got it-Grumpy's Garage"
They were right, everyone knows Grumpy's Garage but we do more than restore old bikes, between us, we have a lot of talent.
The business cards read "Grumpy's Garage-Old Guys Repairing and Restoring Old Things.
No address, just our phone numbers.
I used VistaPrint for the cards, what a deal!
We are booked pretty well through the end of the year, restoring old brass door hinges/knobs, other brass and copper antiques, etc for home restoration companies, three old Coke machines to restore, a 1962 Triumph Bonneville to restore, plus our own projects.
The point of this is that the young man, if he and his family are known, if he is starting out will be relying on family and friends to build the first part of his business.
If in a larger city, he will have competition from established shops, if a smaller town, and his family has been there for sometime, his name is already known.
So take advantage of what is known by the population, use his name in the name of his business.
No need to get fancy with a name for a start up business that is going to rely on who and what is already known.
"Bob's Hand Wash and Detailing" says it all for example.
Just some thoughts.
Grumpy