To all the up and comming detailers. When it comes to marketing get away from the idea that when you make your business card or flyer that you need a Vette or other high end vehicle in you ad. The average customer who really needs a detail is driving Buicks, Pontiacs, Hondas etc. Only 25% of my business is high end.
I agree on the pricing being to low, it is good to be competitive but you want to remember all your peers when it comes to detailing and pricing. Don't undercut, you will find that most if not all detailers remian in the $125-150 area for what you are offering. Remember you want to make your detailing timely enough where a detail breaks down to be about $30-35/hr.