Here's My Flyer...What Do You Think?

I

imported_ajbarnes

New member
Hey guys! I'm starting my detail business soon. I just created a flyer and I'm attaching it below. Can you look it over and tell me what you think? Any advice will be helpful! Thanks!





Avy's Mobile Auto Detailing Express



"(Picture Of Shiny Ferrari)"



We Come To You!

„h Home

„h Office



WE COVER ALL OF THE BEAUTIFUL NORTHEAST PHILADELPHIA, PARTS OF MONTGOMERY AND BUCKS COUNTY AREAS!



Cars, Minivans, Small/Large Pickups, Small/Large SUV's

Complete Interior and Exterior Wash and Detail

Lowest Prices!

„h Cars/Small Pickups - $35 (Complete Int/Ext Detail)

„h Minivans/Small SUV's - $45 (Complete Int/Ext Detail)

„h Large Pickups, Large SUV's - $55 (Complete Int/Ext Detail)



We Use the Renowned "Dri-Wash and Guard" Solutions. Your Vehicle Is Washed With Absolutely No Water! Then It Is Detailed For A Deep Long Lasting Showroom Shine Using High Quality Products, and Techniques. The Interior Is Thoroughly Cleaned And Detailed Giving It A Highly Comfortable Feel, Sharp Look, And An Immaculate Scent! Using Our Service Will Provide Your Vehicle With Supreme Protection, And Longer Lasting Results.



Why so cheap you ask? Because The Products We Use Enables Us To Perform Our Services In A Short Period Of Time, And Prevents Us From Using Excessive Products, Supplies, Etc.



Commercial Fleets Welcome!



Hours Of Operation: Mon-Fri 7:30a.m. To 4:00p.m. / Saturday 8:00a.m. To 1:00p.m.



Call Us Now For More Information And To Set An Appointment!

215-934-7882
 
Only things I can see are the 'Dri-Wash' seems a bit unreal to me.



I wash to start, rinse and rinse again to get rid of the claylube.



Doing it dry will just scratch the paint.



Plus .. to get started I would do any hours required to get the jobs finished on time.



Just my $0.02
 
yeah, I agree about the Dri-Wash comment...



I had more customers come to me to fix their paint after using that stuff. Thats why I love it! Get the SMR out.....!
 
I don't like the flyer. I have my own carpet cleaning business and have marketed quite a bit. First, there is nothing on the flyer to catch the consumers eye and 2nd there is no call to action. For example. When I send out fyers, I want the consumer to READ IT first and foremost. How do you do this? Put a headline on the flyer that gets there attention. Here is a headline I use for my carpet cleaning business. "The Best Carpet Cleaning You Have Ever Had Or Its Free!" It immediately gets there attention. If I put on the flyer "Ed's Carpet Cleaning", blah, blah, blah blah, they are going to throw it in the trash. People don't care about your company name or what you do. They care about getting a great job for the money. You must put in the flyer what is called "risk reversal", in other words, if they are not happy they don' pay, they have no risk in using your company. 2nd there is no call to action. When you get coupons in the mail, what do they all have in common? An expiration date. Why? Because they want you to buy there product a.s.a.p. It's a call to action. When I market my carpet cleaning business, I always, always, always give the consumer a special offer and an expiration date to when that special is over. You could put on the flyer, "call by April 15th and get your windows cleaned FREE!" or whatever you want. This makes people want to do it soon, before the special is over. Put an expiration date on your flyer along with a special offer. Flyers will only get results if you word them correctly. You also need to list on your flyer BENEFITS to the consumer. They could care less how or what you use. Here are some benefits I list in my flyers.

7 Powerful Reasons You Will Love My Company.

#1 All jobs performed by the owner.

#2 No hidden extras

#3 No pushy sales games

#4 Never an obligation

#5 You will see and discover the latest in carpet cleaning technology.

#6 We give you 7 days to inspect our work. If you are unhappy in any way, we will return and reclean the area FREE.

#7 You are protected by our "pay only if your happy guarantee".



No offense, but will your flyer make the phone ring. Probobly not. Let me just add in the years I have been cleaning carpet, I have never had anybody ask me to refund there money. Never. Use some of the ideas I have given you and I guarantee you your phone will ring.
 
What these guys have said and, your prices are really low. I mean if you want to differentiate yourself from your competitors, then you need to do quality work and quality work costs a bit more. Just my .02:nixweiss
 
Perfect example is the Land Cruiser i have booked in for tomorrow.

The lady owner took it to a $15 wash n vac place.



OMG.



I walked round the truck and to be honest my '84 blazer is cleaner after I've driven it for a week.

The paints dry as a bone, they havnt vacuumed it much, havnt cleaned the leather seats or spot treated the carpet stains, even tho its BLACK.



Basically she wasted her $15.



Now shes got to spend ANOTHER heap to get me to make it look right.

I made her a deal that I would do the interior for half price to stimulate business in the place she works.



Word of mouth is worth a thousand flyers.



A name for quality work is THE thing you need.



You make yourself every cheap wash n vac places victims hero, youll NEVER be outta as work as long as theyre in business.
 
What products exactly are you planning on using? I would be a little wary if I didn't know what was going on my car... but then again I'm probably not your target customer either.
 
ajbarnes,



I would have to agree that the use of "Dri Wash" in your product line is a bad choice. If I owned a $160,000 Ferrrai I would not call you to detail it let alone wash it if you're not going to use water.



You may live in an area that is under a drought, hence the use of "Dri-Wash", and if so then I suggest you re-think your new career choice. I am not seeking to dash your hopes or dreams nor be rude but trying to be honest.



Also your flyer has far too much print in it. I was bored of reading a quarter of the way through and if placed onmy car I would of tossed it. Again not trying to be rude but how many times do people really read flyers sent in the mail or placed on their cars all the way through if there is alot of print??



Keep it simple and to the point. It was suggested you use a "bullet" type style with a bold banner and thats good advice. Just like a business card is to highlight who you are and what you do, your flyer should do the same with an extra line or two. Hours, phone numbers and thats it.



Anthony
 
Listen to Ed Hartman. he brought up many great points. Like Ed I believe your guarantee is everything. Every flyer I make states emphatically that if its not the absolute best detail money will buy you don't pay me. I also feel your prices are way to low. I learned along time ago price is no object when there is quality work. I charge more than most, and we are the busiest shop around.
 
1. Dri-Wash is not a very good or economical product. I knew a girl who used it to do mobile detailing while working on her masters. She had very little business and I was swamped, so she worked with me for a few months and by then, when she did cars on her own, she had stopped using Dri-Wash and started using the same products I used.



2. Your prices are way too low. You spend 6 hours detailing a nasty Suburban for $55 and you will be kicking yourself in the rear for taking the job at that price. You need to make sure you make enough to earn enough to live on and pay your taxes.
 
geez! what a response! are you trying to make me start smoking again!:angry Just kidding guys!:) I appreciate all the responses. Several things you all have said, I already know, I've been dealing with having a business since I was 12 years old. It's just that car detailing is something new to me that I need some more education on. Have any of you ever used Dri-Wash N' Guard Before? I used it on my own vehicle, and I have not seen any problems. It also removed my previous problems of swirls. Besides, can some one explain to me how you would run a mobile auto detailing business without the financial resources to have pressure pumps, water, etc.? Yeah, you can just bring a hose and hook it up to the customer's faucet, but what about those that live in apartments? I've heard plenty responses knocking my idea, but not many giving me a better idea?:nixweiss Thanks again guys, and I still appreciate some more responses.
 
ajbarnes ,



Protect All Quick & Easy it's a great product very easy to use and you don't need alot of water. You need to work on your prices too , I can't take my truck to the car wash for the prices you're going to charge. I 'm in NJ not that far away from you and I'm getting $160 - $300 for a detail and $40 -$50 for a hand wash. If you don't charge enough you'll never make it , first people will think cheap prices = cheap work. Is this going to be a full time deal for you or just part time? Before you go out putting flyers on people cars , you need to get better aquaited with the art of detailing , practice , practice and pratice some more.
 
Smoker said:
Perfect example is the Land Cruiser i have booked in for tomorrow.

The lady owner took it to a $15 wash n vac place.



OMG.



I walked round the truck and to be honest my '84 blazer is cleaner after I've driven it for a week.

The paints dry as a bone, they havnt vacuumed it much, havnt cleaned the leather seats or spot treated the carpet stains, even tho its BLACK.



Basically she wasted her $15.



Now shes got to spend ANOTHER heap to get me to make it look right.

I made her a deal that I would do the interior for half price to stimulate business in the place she works.



Word of mouth is worth a thousand flyers.



A name for quality work is THE thing you need.



You make yourself every cheap wash n vac places victims hero, youll NEVER be outta as work as long as theyre in business.
Click to expand...



No offence to this woman but if she expected a good job on a dirty Land Cruiser for $15 she got what she deserved. It's the typical attitude people have toward detailing - anyone can "clean up" my vehicle and it should be CHEAP. True detailing is performed by trained professionals who can diagnose and repair problems and then protect and beautify a vehicle.
 
I know how to detail, just not the business of detailing. Thanks for the response. I think I am going to keep the $35-$55 price range...but just for hand wash, interior cleaning, tire dressing, etc. Then I'll charge anywhere from $25-$45 extra for detailing. Does this sound better?
 
Very well said Shineshop ,





I had a guy call me on Friday and asked how much to detail a 2001 Boxster , asked him what he was looking for , he explained a good shine & protection. I suggested my $260.00 Zaino package , he sreamed $260.00.

He then proceeded to tell me that was I was a rip off he'd just take it to white glove and have them detail it again. I said oh again , so you've used their services before , he said yes I get it washed there every week. I said what about actual detailing have you had them detail it. His response was whats the difference :eek: He thought my price was for a wash and also thought he was getting protection from an automatic car wash. ouch:scared
 
like scottwax said you detail a nasty suburban for 6-8hrs and only get $55.00 you're going to shoot your self. look at your area what kind of cars are you going to target? I'll give you an example the lowest I charge for a full detail is $100.00 and that is for one of my dealer accounts it's all late model germans moslty benz's , so I would be careful and research you're area to see what kind of clientle you'll be getting.
 
Okay. I talked all of this over with my partner. We have absorbed all this information carefully, and came to this conclusion:



Prices - $35 - $55 for just wash, interior clean, tire dress, etc.; $50 - $150 extra for a complete detail.



As far as what products we will use:



Dri-Wash N' Guard for interior treatment. Professional car wash for washing exterior, Mother's 3 step detail solutions for sealcoating, waxing, oxidation removal, etc., Meguiars for tire cleaning and dressing.



How does this sound?
 
aj,



The idea that Dri Wash "removed" your swirls is pure myth, literally. A true swirl remover has some sort of abrasive in it to level the paint where the swirls and/or scratches are located.



Dri Wash covers them up or fills them but does not remove them. After a regular wash the swirls reappear PLUS even more. I do not mean to sound full of myself nor conceited but I, as I am sure most other professional and non-pro's on this forum, would go head to head with someone using Dri Wash on one half of a car and us with our choice of product on the other half and ours would out perform the Dri Wash in all areas. Sure the Dri-wash MIGHT be faster but in no way better.



There are far too many great products out there that far exceed the performance and durability of Dri Wash. I would stick with the Mother's product line.



Anthony
 
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