I bought my first bottle after reading rave reviews about the amazing smell. I was instantly addicted. I spend a lot of time driving and I seem to have gotten used to the smell. I find myself applying more and more and I can barely smell it anymore. Whenever my wife gets in the car, she complains that I use too much because it smells so strong. I seem pretty much immune to it now and I miss it. Has anyone else noticed this? I'm tempted to start shaving with the stuff.