Both offer "Cherry Wet Wax".
I'm not against repackaging, lord knows I have products that look and smell and work the same as other products, products I've purchased from some pretty nice folks and that I'd purchase again. It's in pursuit of understanding that I suggest that Coat's might be the manufacturer for HIS.
I'll say here that I'm a big believer in the value of nice packaging as a way of enhancing consumer satisfaction. I believe in the power of advertising, marketing, and brand identification. For many of us, it works.
Before my friends who disagree start typing madly, I understand that it's not a universal truth. And I'm not saying that I am a labeliste. I'm saying that good packaging can make or break a product, and that a quality consumer product marketed in plain white bottles might be a flop (and therefore a bad product, regardless of how well it works), whereas that same product repackaged creatively can be a success.
If a product is worth $15, can be bought for $12, but has no market awareness and therefore never finds its way to the end user, a good product? Or is it a better product if it is maked up a couple bucks, packaged attractively and marketed aggressively, and therefore gets found? Understand that I'm assuming the product works.
I don't know the answer but I'm sure you can guess what I think it might be. I don't want to start an argument, but it would be interesting to read the comments of some of my more thoughtful Autopian friends on this issue. I can see the other side of the coin just as easily. For those who believe the opposite, do you also see it as a shades-of-gray situation but with the final gradation slightly to the other side of my answer, or is it a black-and white slam dunk answer to you? If so, why? And, did I make the question clear? These painkillers are making me think too hard and I can't drink when I take them.
Tom
I'm not against repackaging, lord knows I have products that look and smell and work the same as other products, products I've purchased from some pretty nice folks and that I'd purchase again. It's in pursuit of understanding that I suggest that Coat's might be the manufacturer for HIS.
I'll say here that I'm a big believer in the value of nice packaging as a way of enhancing consumer satisfaction. I believe in the power of advertising, marketing, and brand identification. For many of us, it works.
Before my friends who disagree start typing madly, I understand that it's not a universal truth. And I'm not saying that I am a labeliste. I'm saying that good packaging can make or break a product, and that a quality consumer product marketed in plain white bottles might be a flop (and therefore a bad product, regardless of how well it works), whereas that same product repackaged creatively can be a success.
If a product is worth $15, can be bought for $12, but has no market awareness and therefore never finds its way to the end user, a good product? Or is it a better product if it is maked up a couple bucks, packaged attractively and marketed aggressively, and therefore gets found? Understand that I'm assuming the product works.
I don't know the answer but I'm sure you can guess what I think it might be. I don't want to start an argument, but it would be interesting to read the comments of some of my more thoughtful Autopian friends on this issue. I can see the other side of the coin just as easily. For those who believe the opposite, do you also see it as a shades-of-gray situation but with the final gradation slightly to the other side of my answer, or is it a black-and white slam dunk answer to you? If so, why? And, did I make the question clear? These painkillers are making me think too hard and I can't drink when I take them.
Tom
