I personally stopped watching live TV at least 5 years ago and I stopped watching commercials right when the PVR's came out about 10 years ago. I also use ad blockers on my browser's (PC/mobile phones) and it even blocks the YouTube ad's (so far). I guess you'll reach the older and sports demographic with Television commercials. I'd advertize during golf as I presume it would match these demographics. I personally live stream my sporting events commercial free... I even went to the extent of boycotting movie theaters because of the commercials before the movie (not the trailers, duh). I ended building home theater (1080p 3D DLP projector, comfy seating, popcorn machine, 7.1 Bose surround sound system).
Advertising something in an intrusive way (during a television program) is a huge turn off to me. Just imagine if you bought the next best seller (book) and on page 10 is a fold-out advertisement, people would not be impressed. I think of companies like Collinite that I had never heard of until I became an enthusiast. Collinite has great products and they don't seem to waste much of their profits advertising or making new bottles...
Netflix has just been the icing on my ad-free-cake