Does Chevrolet need a new Logo?

Toyota may have been established as a high-quality nameplate, but not as a luxury nameplate. Interestingly, but perhaps not because of this, Acura, Infiniti, and Lexus have all been large successes, while Mazda didn't do well with the Millenia when they didn't give it its own brand.



As far as the psychologists, perhaps we here in the states need to think about our obsession with perceived vs. intrinsic value. So to bring this full circle and back on topic, if Chevy revamps their logo, whatever time they spend on that shouldn't be taken away from their other car design work :p
 
Setec Astronomy said:
Toyota may have been established as a high-quality nameplate, but not as a luxury nameplate. Interestingly, but perhaps not because of this, Acura, Infiniti, and Lexus have all been large successes, while Mazda didn't do well with the Millenia when they didn't give it its own brand.
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Mazda was supposed to have a luxury nameplate. Amati? I think it was. The Mellenia was supposed to be one of the cars that would have been sold under the new brand. Not having any money in the bank to establish dealers and support the new brand stopped all that.
 
Infiniti almost went bankrupt 6 years ago; I love 'em, but they're still struggling to remain profitable.



As for the bowtie, I like it. In fact I like most of the "classic" emblems, like BMW's roundel, Mercedes tri point, Fords blue oval, etc. I didn't like when Mazda changed their emblem.
 
Picus said:
Infiniti almost went bankrupt 6 years ago; I love 'em, but they're still struggling to remain profitable.



As for the bowtie, I like it. In fact I like most of the "classic" emblems, like BMW's roundel, Mercedes tri point, Fords blue oval, etc. I didn't like when Mazda changed their emblem.
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I agree, except I think the new Mazda one is much better - elegantly simple.
 
I also wish Hyundai would change theirs. It looks like a watered down Honda emblem. Maybe it was their original intent to confuse people at the beginning, but now that they have name recognition, they should make something more unique.
 
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