Detail Package/Service Names

Time 2 Shine said:
Wow, 5 back surgeries. Sorry to here about the back problems. I probably wouldn't even be still detailing (on the side) with a bad back like that but kudos to you for keeping it going.
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Yeah, people are shocked if the topic comes up. It's definitely not fun, but I guess because it's been progressive over the last 15 years, I've slowly gotten used to my "normal" life of chronic pain & discomfort, haha!
 
For most of my jobs I tell customers that I will need the vehicle overnight and all day. I tell them that between customers coming in, lunch break and phone calls that I am not able to get a solid 6-8 hours in a day JUST on their car since I am running the business and doing the actual work. I have never had an issue with this, 95% of my customers do not mind keeping it overnight. Its very rare that they need it same day. I do like having the time on there too because they can see that I am actually working on it for the time they are paying.
 
IHA Mark said:
My packages follow the KISS method... keep it simple stupid!



Basic



Premium



Executive
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Wow. I'm about to launch in a couple of weeks and I decided on a totally opposite approach. Full Service (wash and vac) The "Quickie" (Full service+wax), Soccer Mom/Daddy Daycare (Interior Detail) Ching Sparkle Sparkle! (Exterior Detail), Bling Bling! (Full Detail), then the VIP Package billed hourly.
 
Price Menu | Renu
 
I like that chart! Makes things look simple and clean. What web builder do you use if you don't mind me asking? I redid mine a little bit for now but still not exactly what I want. Seems that most of my customers do not just want an exterior or interior detail, they usually want both and I am afraid that if I separate interior and exterior that they will feel like they have to buy 2 services instead of 1 package and scare them away...
 
I like the idea of making one of your details the "The Streamline Detail". This could be the most common choice, or it could be the top of the line, whichever you choose. On my site http://metropolitandetail.com/services/detail/packages/ Click on the compare prices and it gives you a schematic of the what's included. I think this makes it easier for people to make a decision about what they need.
 
I actually was going to name the Full Signature Detail "The Streamline Detail" and may end up doing it still once I figure out what to do here... Not sure if I should have my services stay like they are and for paint correction just have a "Paint Restoration" service or what. I am thinking about having the Wash and Vac, Maintenance Detail, Basic Detail and Premium detail as my detail packages and the Premium will just be an AIO one step polish with a dedicated paint sealant on top. Then have the paint correction side with a Single Step Polish, Multi Step Polish and Restoration Paint correction for classics and just full out paint correction (more of my high end type)... Opinions on this?
 
John, I have been looking at your website (great site btw) and I like the fact that you do not have paint correction services, it's just an hourly rate to do paint correction in general. If I did such a thing, I believe I can leave my detail services I have now (maybe add or change a few things) and then just have an hourly rate for paint correction. I like this idea simply for the fact that every vehicle is different and requires different steps, materials, and time. Some may not agree with hourly wages on detailing but I believe when it comes to paint correction it's a must. Body shops charge by the hour as well as many other automotive shops/industries.
 
Shawn F. said:
John, I have been looking at your website (great site btw) and I like the fact that you do not have paint correction services, it's just an hourly rate to do paint correction in general. If I did such a thing, I believe I can leave my detail services I have now (maybe add or change a few things) and then just have an hourly rate for paint correction. I like this idea simply for the fact that every vehicle is different and requires different steps, materials, and time. Some may not agree with hourly wages on detailing but I believe when it comes to paint correction it's a must. Body shops charge by the hour as well as many other automotive shops/industries.
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Thanks!



Yup, I think it's the only way to do it. This gives you some flexibility as far as polishes you choose, and if you want to do a 3 stage polish in only certain areas, or want to wetsand a few spots, whatever the customer wants to spend is how much time you will spend. All of my customers understand that we have to charge by the hour, never had a problem with it.
 
Figured it post here vs make a new thread. Im in the same boat here as far as re working out packages names and services offered at the shop im running now. here is what we have.



Exterior Detail package: Hand wash, wheels and tires, bug, tar, sap removal, clay/ wax, ext glass, chrome polishing, jams



Interior Detail package: (we still rinse the vehicle and wipe jams) basically its a full on interior, shampooing of floors and cleaning upholstery, mats, cleaning of plastic, leather, vinyl, the works, vents, etc..., trunk and spare area cleaned, interior glass, new car scent if desired



Complete package, basically interior combined with exterior



then lastly a mini detail: hand wash, clean wheels dress tires, quick vacuum, int/ext glass, light int wipe, jams



Im looking to maybe redo some of this and change the names a bit. i also want to add into the deal a 1 step polish before waxing in one of the deals and maybe the highest will have 2 step before was, i intend to use HD uno most likely.



I also want maintenance packages like wash/vac or wash/wax or both etc... Then maybe paint correcting packages aside from the detailing. Nothing crazy as we have a body shop here but they dont sell lots a buff jobs... Also i possibly want to sell opti-coat packages either seperate or in one of the details. maybe an opti-coat rim package? We sell lots of master shield paint sealant here and do lifetime re applies every year or so so why not offer opti-coat and charge more? What is some good pricing ideas as well?



Thanks and sorry for the ramble :)
 
I dont want to beat a dead horse but i was wondering if someone can help a rookie out here. The whole retail side of the detail business is new to me and i would like to put something together so i can start creating income for our shop.



So far my thoughts are to have 2 quick detail/ maintenance packages Wash N Wax: Exterior hand wash/ dry, Jambs, wax, ext windows, dress tires, clean wheels?



Then a quick wash/vac: hand wash/ dry, jambs, quick vac, no windows or a dusting of vinyl.



The part i need help on is the actual detail packages, what makes sense to offer and what appeals to customers. I want to make sure we offer something for everyone but keep it simple and straight forward, maybe 3 packages, bronze, gold, platinum? I need name suggestions. I would like to have a 100% correction service with opti-coat but dont know if its a god idea or not. I have yet to use the product but im very interested in offering it to customers as im pretty sure its not currently being offered in my area at all.



Thanks





Shane.belzers said:
Figured it post here vs make a new thread. Im in the same boat here as far as re working out packages names and services offered at the shop im running now. here is what we have.



Exterior Detail package: Hand wash, wheels and tires, bug, tar, sap removal, clay/ wax, ext glass, chrome polishing, jams



Interior Detail package: (we still rinse the vehicle and wipe jams) basically its a full on interior, shampooing of floors and cleaning upholstery, mats, cleaning of plastic, leather, vinyl, the works, vents, etc..., trunk and spare area cleaned, interior glass, new car scent if desired



Complete package, basically interior combined with exterior



then lastly a mini detail: hand wash, clean wheels dress tires, quick vacuum, int/ext glass, light int wipe, jams



Im looking to maybe redo some of this and change the names a bit. i also want to add into the deal a 1 step polish before waxing in one of the deals and maybe the highest will have 2 step before was, i intend to use HD uno most likely.



I also want maintenance packages like wash/vac or wash/wax or both etc... Then maybe paint correcting packages aside from the detailing. Nothing crazy as we have a body shop here but they dont sell lots a buff jobs... Also i possibly want to sell opti-coat packages either seperate or in one of the details. maybe an opti-coat rim package? We sell lots of master shield paint sealant here and do lifetime re applies every year or so so why not offer opti-coat and charge more? What is some good pricing ideas as well?



Thanks and sorry for the ramble :)
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I just reverted back to what I had a while back that seemed to work out better for me. I used to offer complete detail, a one step, a two step, and a full correction...then a light interior and a full interior. Then I started getting less and less interior work so I stopped offering it. Now, I am starting to get more interior work inquiries and instead of turning work away, I figure I will do them again.



so instead of a $300 package to a $750+ package jump, and only working 2-3 days a week, but making the same with more days off, there comes a lot of stress on "where will i find the next $1000 detail" client. So from now on, I will offer the 300, 400, 750 packages and have piece of mind. This kept me really busy day in and day out because people are more willing to spend 400 than they are 1000+ on a detail. Ferrari or Honda, money is money and it all spends the same no matter where it comes from or how its earned! I will still do the 2-3 day corrections obviously, but catering to all types of clients and giving them options and NOT turning away money is a better avenue for business growth!



as far as names go, something out of the ordinary can be eye catching, but at the same time, people may become confused and be turned off, or they may read and inquire giving you a chance to explain...its 50/50
 
Hmmm, Food for thought. Well currently we offer none of the mainanance stuff Ie. wash/wax and wash/vac stuff so im deff adding that.



For detail we offer, mini, complete interior, complete exterior and then full detail.



Exterior and full both get wax but we are not currently doing any polish correction work which is what im working on adding into. We have new polishers, and products so we can do it right.



We get lots of interior work or complete details.



I kinda want to eliminate the mini detail with the addition of the wash/wax...



Our mini consist of. Hand wash/dry, Jambs, Wheels/tires, Exterior windows, light dusting of vinyl, quick vac. basically the wash/wax - vinyl dusting off..
 
Im sorry my thoughts are sporadic



Each line is basically its own thought lol



Basically we dont offer any of the maintenance stuff, ie wash/wax and wash/vac packages. Our current packages consist of a Mini Detail, Full Interior, Full Exterior and then a complete detail. Both the Exterior and Full detail get pain prepped and wax but no polishing or correction is being done right now. I just bough my shop 3 of the HF DA polishers and i ordered HD Cut, UNO and polish after using my test samples for 2 weeks im happy to add polishing and correction into our packages with these machines and products. Im considering since the wash/wax and mini detail are basically the same except the mini gets no wax and a quick vinyl dusting and the wash/wax gets no vinyl dusting, removing the mini detail with the addition of the wash/wax. Instead of offering a 1000+ detail i also want to maybe add just paint sealant packages(22PLE VX1 an Opti-Coat)...



Is that better?
 
22ple and opticoat are coatings, not sealants, so market them correctly



IMO, every shop should have a wash and wax, a polish, interior...variations of those packages as you see fit. IMO a detail shop shouldnt offer only washing, unless its priced accordingly. a $20 = no money to be made when a $100 wash and wax takes 30 min more and yields $80 more because there is more value in that service
 
Sorry couldn't think of the name, i meant coating not sealant.



Well before i took over this shop they have been doing just washes for only $6 bucks.. I know right. But there is no drying involved aside from the blowers, so its about 5 minutes of work for 6 bucks but the water and electric and chem cost probably cost that alone... Once the new packages are added im getting rid of that wash only deal... I know it varies from area to area and what other businesses are offering around you but i was thinking in the neighborhood of 19.99-29.99 for just the wash/dry and vac package. And between 49.99-69.99 for the wash/wax. $100 for a wash/ wax seem like a lot to me...
 
So i think i have re worked things but before i post what i came up with quick question. These are the additional charges i have:



1.Plus size vehicle

2.Pet hair removal

3.Tree sap/ Tar removal



What i want to know is whats the standard additional charges for these? A percentage or a flat rate i.e.. 19.99 additional for pet hair removal?



Thanks
 
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