dealer one steppers.

LUSTR said:
Thanks for the reply. Makes perfect sense and it's roughly what I expected task/time wise. I can definitely see how it takes a few cars to actually get the process down, especially after doing the more meticulous detailing for so long. Expect a PM or two from me in the next few weeks. Thanks again.
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Feel free to call or PM me if you have any questions. I'd love to help.
 
Justin Murphy said:
Perfect plan.



This is off subject but you should really look into glass cleaning. The last dealership I was at let me handle their store front windows. Took me and my partner 45 minutes and knocked out another 125.00. They now want it done every month. Find 15 of these per month and you're in good shape. Best thing is, it's easy to learn and takes 50.00 to get what you need. After that, it's just a bottle of Dawn every six months!
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That's another great thing to add to your arsenal with dealers. The more things you can offer them, the more you will remain firmly planted with the account through management changes and slow times. At 15 dealers you could add another $22,500 to your Net. And the overhead is minimal. You could actually approach a new dealer account with this service and later upsell to detailing, protection systems, lot washing or even housekeeping.
 
David Fermani said:
That's another great thing to add to your arsenal with dealers. The more things you can offer them, the more you will remain firmly planted with the account through management changes and slow times. At 15 dealers you could add another $22,500 to your Net. And the overhead is minimal. You could actually approach a new dealer account with this service and later upsell to detailing, protection systems, lot washing or even housekeeping.
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Agree with you, David.

You are an innovative and agrresive business owner!:drool:



Once you manage to "put one foot" into the dealership business, and the "doors are open", it's up to your creativity to "milk" this opportunity.



My experience with Audi....



OPENING THE DOORS - doing ad-hoc jobs.

At first, it was only ad-hoc jobs to prepare "show cars" for special events.

I started hanging out at their workshop and showroom, and got to know all the personnel there. Made friends with their customers, and that generated lots of business and subsequent referrals.



PUTTING MORE THEN ONE FOOT INSIDE. - for more referrals.

Instead of stationing my crew there to do non-stop washes and simple polishing/waxing jobs (for serviced cars and new ones), I used another approach.

I became their consultant whereby I submitted a report to their management detailing what they're doing correctly and not so correctly, and how to improve the work while minimising customer complaints. I sold them a 3mth package consisting of:



1. Training of all their car wash staff

2. Once-a-week onsite supervision during the 3mths.

3. Supply of detailing products and tools to get it done properly.

4. Availability of "detailing troubleshooting" advice from me, just in case of problems.

After the 3mths, they can still buy products etc from me.



The new car (after polish/wax) will be collect by car owner, and the salesman will inform the owner that if he/she needs a proper high-end work done, they can call me.

The salesmen are given a small commision.



Now, the staff over there are already used to the new methods being employed, and they're comfortable with it. Once a week, I still drop by and have a chat with them, and I'm happy everything's going smoothly.

That's the easy part.



BENEFITTING THE CORE BUSINESS

The main focus is still on high-end jobs.

If there's any customer requesting for a high-end detail, then the company staff will drive it to my shop, I'll discuss with Audi owner on the nature of the job, and upon completion, car owner will collect from my shop. There, I can hv a long chat with the customer and his friends, and referrals begin.



MILKING THE OPPORTUNITY

When I hv discussions with car owner at their homes, I offer these service:

1. Leather upholstery cleaning and conditioning.

2. Removal of watermark etchings from any glass surfaces.

On the average, I do 3-4 homes per week now. Some of the ladies even give me their leather handbags and other items for cleaning! This...I do at home in the evenings after my swim while I watch TV:drool:
 
Thanks for another great idea gigondaz - the possibilities are endless when you open your eyes to other revenue stream that go hand in hand with our trade. Instead of eating off the menu, you're going up for multiple trips at a huge buffet. 1 stop shopping so to speak.
 
The key to me is to be diversified and realize your potential. Don't just sit inside the detail box and settle.



A dealer or customer may have a glass cleaner but do they have a detailer? Or vice versa. Get in the door with one service and offer another....or five!!!
 
Exactly Justin. Why leave any money on the table if the revenue stream is flowing. People get comfortable at a certain level and they're logic gets capped.
 
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