Customer Help

ZaneO said:
I feel that without a ballpark figure, many people would pass right by without even asking, but after this episode, I'm going to remove the "starting at" prices for a trial-period.
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Since good detailing customers are usually not that sensitive to pricing, there is really no advantage to displaying your prices.



Here is a true story. When I first started in business a long long time ago, a good friend of mine explained to me his point of view about advertising prices. What he basically said was that many times a customer is immediately turned off by the price. And that when they see the price, in their own mind they have already decided that there is no way they are going to pay that price for your service.



So based on my friend's advice, I have never advertised my detailing prices. Personally, I think it has been the right choice. By not posting my prices it has allowed me to constantly remain focused on offering a quailty service. Even when a prospective customer contacts me and asks about the price I will avoid answering the price question until I have been given a chance to understand their needs and explain how I can meet and exceed their expectations.



Good, long term detailing customers understand from the very start that it is all about the quality of the service you are offering. And whether or not you can meet their needs and keep them satisfied.



Hey, my friend has been right so far.
 
Picus said:
Hmm, this thread has me wondering if I should remove my prices!
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It is not an easy choice when you are already displaying your prices. The thing to think about is just trying to always focus on the quality of what it is you are offering. That is really the key. By always focusing on the quality, you end up taking the attention away from the price. That is basically all you want to do.



As you can see from Zane's example in the original post, as soon as the conversation turns to price, things can sometimes get out of control. By constantly bringing the conversation back to your focus on quality and how you can meet the needs of the customer, you will always be in control and never have to feel like you have to settle for less of a price just to get the job.
 
I wouldn’t recommend listing a price for anything but a "Sale Special". It can come back to bite you if you are not CERTAIN that that is what you need to make. A detailing business isn’t run like a store selling a loaf of bread or dry cleaning a shirt.



Take a look at the home contractor ads in your local Pennysaver. I know in my area, the home contractors you want working on your house do not have ads in there. The guys that post prices are so ridiculously cheap and their work reflects it. I just saw a $4,995 full bath remodel ad today. In reality an average full bath in a home you plan on living in will cost you $8,000-12,000 in this part of the world.



It really depends on your quality of work and your clientele. For my business, each client gets a different price because each client has different needs and expectations.
 
on the other hand of franks side, if you dont post prices, people usually equate that to higher pricing, and may not call you for that reason....there are always two sides to the coin!!!!
 
toyotaguy said:
on the other hand of franks side, if you dont post prices, people usually equate that to higher pricing, and may not call you for that reason....there are always two sides to the coin!!!!
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That is exactly the point. When you are trying to run a profitable business, you really do not want those customers anyway. The key is to only attract those prospects who are able and willing to pay the prices you charge. It does not make very good business sense to waste your time dealing with yellow pages type price shoppers.



toyotaguy; Thanks for taking the time to share your insight on the subject. Interesting point of view.
 
Price shopper, really not worth dealing with. I've actually turned off my business land line with a yellow page listing because all I was getting was price shoppers. When I get referrals from other customers (which make up the bulk of my new business), I don't have to sell them on anything, they want to make an appointment. Very similar with internet business. Normally, someone who has been to my website at least has an idea of the level of work I do based on the photo gallery and they too are basically ready to set an appointment.



I tried to accomodate price shoppers in the past but it never seems to be worth it. I hear all the lines "my car is really clean already", "it only needs a quick wax", "c'mon, it's a small car", etc. They tell you it is a small easy job but when you get there, it's "since you are here, can you...." but they don't want to pay anymore. :hairpull
 
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