Critique my first add.

Yeah, it is quite a bit of work for the money, I would love to charge more for it but it's not prime detailing season.



There is a quite a bit of local competition for business too.



It's too bad the average customer isn't educated enough to know the difference between a professional detailer and and the inexperienced wash+wax jockey.



If you look at the local adds, there are only 2 others in my area that are bonded and insured (that list it) and only 1 of those posts pictures of their work in direct light.
 
i think some before and after pics like the headlights will carry more weight for you rather than just all afters...



and I agree, its a lot of work for little money!
 
OK, I'll put some 50/50 shots and full before pics in the next add. Thanks.



It's more work than I'd like to do for the money but under the current situation (winter season, economy) I'd rather have some business than no business at all.
 
I think it looks great.



Here's a few things I recommend adding to what you already have so the customer has a better understanding of some of the terms described.



1) Pre-soak (helps loosen accumulated dirt)

2) 2 bucket wash (eliminates wash induced marring)

3) clay bar treatment (removes bonded contaminants from paint surface and leaves paint feeling silky smooth)

4) single stage polish (removes minor imperfections, improves gloss & clarirty)

5) wheel sealant (protects wheels from salt & winter damage)

6) polymer sealant (line of defense between the damaging winter elements and your paint/clear coat finish - add how many months it lasts)



I would only list one coat of protection since your only charging $150 and maybe add a hydrophobic glass treatment (Rain-X) - beads water, keeps windshield clear and improves visibility.



You could offer winter wiper blades for an additional fee and add de-icer windshield washer fluid. Also, list that headlight repair dramatically improves visibility while driving at night and improves vision (additional fee). Anti-fog treatment to interior windshield for additional fee, etc... Buy a few snow brushes and sell them. Think safety!



Good luck! :xyxthumbs
 
Great advice! I will add the descriptions you provided on the next add.



The headlight repair was kind of thrown in there at the end. I've been working on a flyer for my waiting/show room.



HeadlightRestoflyertestwatermark.jpg




It's notes safety and with little modification I can add my shop address and contact info so I could pass it around different locations.



I never really liked rain-x because of the oily residue it left behind years ago when I last used it (they may have improved since then) so i just wax windows. I do offer aqua pel as an option for customers but it's kind of spendy and not many go that route.
 
Boost: I haven't had a chance to look at the first ad in detail, but the flyer / poster looks really good, IMO. You have good text and picture placement, and there's not too much info cluttering it up.
 
Not bad, not bad at all... Clean cut and to the point, not confusing, short and sweet... very good... I do agree with the others, alot of work for the money... Time to step your game up on the completion time
 
you BS too much about your process. As A customer, I dont' car how you do it, i just want it done. I would remove the excessive descriptions of the 2 bucket wash, the taping off the trim, the wipe down ETC. Give them what they need to know, don't bore them with the details.



Good luck, very big package for a great deal!
 
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