Coating Frenzy?

David Fermani said:
I wonder why more companies aren't certifying their products? Anyone familiar with Bureau Veritas? PROFILE
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Cost. It will amount to many thousands of dollars to do these tests properly. Even if you look at a larger crew like Optimum (as I understand from public discussions elsewhere), their testing seems to be mostly based on PTG measurements and doesn't go into this scientific testing. Realistically, the money is better spent on the marketing which will speak to the masses instead of science which will be ignored by everyone but the limited few.
 
Sealants/coatings or something very close to todays sealants/coatings have been around from the late 20's or 30's. I collect automotive paraphernalia and one advertisement promotes permanizing at official centers...early 1930's



The ad reads:



The Beautiful Finish and Delicate Color of This Car Protected Against mud, Dirt, Snow, Ice and Rain



You can't compare PERMANIZE with any other automobile finish on the market. It is not a wax-not a polish-not a cleaner. It is a scientifically prepared finish that makes your old car look line new-and protects the finish of your new car against fading and discoloration.



PERMANIZE RESTORES and ADDS to the original beauty of the finish of your car--and in addition preserves and protects it. It is not unlike a thin veneer of glass, covering the entire finish of your car, and no matter how dirty a PERMANIZED car becomes an ordinary washing will remove all foreign matter and restore the original lustre.



PERMANIZE is applied to your car only by experts and official Permanizing Stations. Each station has a certificate of franchise for permanizing and all permanized cars are guaranteed.



SOUNDS AWFULLY FAMILIAR TO DAY'S SEALANTS/COATINGS
 
Well for fact, the silicones and organic polymer technologies have improved dramatically but it does go to show that no matter what us scientists come up with, the marketing boys keep fooling the public with the same words!!
 
There is a lot of smoke and mirrors in the coating market. Some work amazingly well, and easily provide the best gloss on the market. I have found the best coatings usually have silica, and bond covalently, but are usually sub micron coatings. Opti-Guard is also a beautiful coating, but is not a nano coating, and the thickness of the coating is really giving this product an amazing durability. I have a 2006 Scion xB that I coated in December of 2005 with Matrix Micro Coatings and this car is still beading like fresh wax. It's definitely the way of the future!
 
Hello John, interesting observation along with many others that have been pointed out! it appears that the "coatings" generally speaking are benefiting many of the Pro detailers because is an additional way to generate revenue and a way to protect the customer vehicle, with that said, how are the coatings are going to be the thing of the future?



I'm asking looking from the "outside" since the general public for the most part purchases products to keep and maintain their vehicles, 8 out of 10 consumers never read the instructions, can the "coatings" become so "affordable" that we will see them in places like Pep Boys? Can they be made so simple that any consumer will be able to apply them up without any mistakes? or are the coatings will be a product just for Professionals?



I'm asking because I want to learn more about this technology regardless of the brand :)
 
I do not honestly see a future. It is all well and good coating an older vehicle with old paint technology but how much point will there be when te vehicle is brand new, has genuine nano technology incorporated and some self healing properties? Do not forget that the entire value of the after-market coating industry will probably be dwarfed by just the R&D budget for clearcoats.



Beware of the talking of the bonding to the substrate - this is another area where there is some level of confusion.
 
There is definitely and upswing in the amount of coatings lately. Personally I'm all for them and newer technology and I do believe its the way of the future. That being said you do have to do some research and weed through all the market fluff and figure out which are the real deal. I'll usually wait a while before jumping on board and even then I do testing on my own to determine if they live up to the hype or not.



There are some very noticeable differences between them too. Most noticeable to me is the darkening or "richening" effect they have on the paint but also in how the water responds on the paint. I have a test panel set up in my shop with 3 coatings and one sealant on it. I use the panel do show my clients the difference between them as well as telling them the pros and cons I've seen between them in my own testing.
 
I am forever controversial but I will stick my neck out and say that the technology in the detailing world moves as fast as someone adapts it from some other industry. The budgets are simply not there to develop totally new technologies from scratch. The coatings industry as a whole is moving at a remarkable pace and it is amazing what clearcoat technologies can achieve nowdays. I would hazard to say that there will be situations where someone has a high tech, multi component, complex curing clearcoat, backed up with many millions of dollars of development only to apply a coating which has been adapted from another market sector, on a limited budget and with all the limitations of moisture/RT curing...
 
Juan@Turbo Wax said:
^^^^ Very good point! I wonder if we will see a flow of "lower quality coatings" making this even more confusing to the average consumer.
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How do you know we do not already? If you take the marketing at face value, every coating/sealant is the better than its competitiors...
 
Sounds like Permanon USA



Automania said:
Sealants/coatings or something very close to todays sealants/coatings have been around from the late 20's or 30's. I collect automotive paraphernalia and one advertisement promotes permanizing at official centers...early 1930's



The ad reads:



The Beautiful Finish and Delicate Color of This Car Protected Against mud, Dirt, Snow, Ice and Rain



You can't compare PERMANIZE with any other automobile finish on the market. It is not a wax-not a polish-not a cleaner. It is a scientifically prepared finish that makes your old car look line new-and protects the finish of your new car against fading and discoloration.



PERMANIZE RESTORES and ADDS to the original beauty of the finish of your car--and in addition preserves and protects it. It is not unlike a thin veneer of glass, covering the entire finish of your car, and no matter how dirty a PERMANIZED car becomes an ordinary washing will remove all foreign matter and restore the original lustre.



PERMANIZE is applied to your car only by experts and official Permanizing Stations. Each station has a certificate of franchise for permanizing and all permanized cars are guaranteed.



SOUNDS AWFULLY FAMILIAR TO DAY'S SEALANTS/COATINGS
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Quenga said:
I dont think dealers will ever apply coatings. They are not idiot proof like waxes and sealants. There is a reason detailers exist.
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Dealerships have been applying coatings like 5Star and Xzylon for over a decade. Granted those coatings are inferior to the Opticoats and CQuartz of today but the dealerships have been screwing customers with price gouging for over a decade with those two products.
 
David Fermani said:
5Star and Xzylon are paint sealants, not coatings.
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Are you sure? When a member was listing their chemical make up on the site, it seemed more similar to Opticoat and CQuartz. A car dealer who is a friend of my uncle put Xzylon on his car for dealer cost and while it didn't last five years it did last several years which is much longer than I would have thought possible for a sealant.
 
I inspected a car involved in an accident that was treated with Xzilon and had to pay to have it reapplied by the dealer body shop. It didn't appear to be anything really different then a traditional sealant. Interesting website: Xzilon® Molecular Adhesion
 
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