Changed my Prices
- Thread starter JBs
- Start date
imported_detailjohn
New member
I think that your prices are too low. If it will sometimes take two days for your premium detail, then $400 is far too little. If you can do it in one day, then the price is reasonable.
John
John
imported_JoshVette
New member
A couple things I think I'll point out.
First off, nice looking website, looks real good and professional.
You have a basic Wash that is $50 and then a Wash and Wax that is $40?? not smart
Then you have a 1-2 hour pricing of $50, then another 1-2 hour pricing that's $80?? again, not smart.
You're loosing money and doing more work for less pay.
On your Super Detail, you mention for "cars that are driven daily or neglected"......why would you tell someone they are neglecting there cars? very negative.
Personally, I'd do away with the $40 and $50 dollar processes and just offer the $80, they're all basically the same anyways.
The soccer mom process should be renamed as there's probably a few mom's out there that could get offended.
Just my opinion, hope I'm not being too harsh.
Josh
First off, nice looking website, looks real good and professional.
You have a basic Wash that is $50 and then a Wash and Wax that is $40?? not smart
Then you have a 1-2 hour pricing of $50, then another 1-2 hour pricing that's $80?? again, not smart.
You're loosing money and doing more work for less pay.
On your Super Detail, you mention for "cars that are driven daily or neglected"......why would you tell someone they are neglecting there cars? very negative.
Personally, I'd do away with the $40 and $50 dollar processes and just offer the $80, they're all basically the same anyways.
The soccer mom process should be renamed as there's probably a few mom's out there that could get offended.
Just my opinion, hope I'm not being too harsh.
Josh
Chris@Optimum
Optimum Product Support
I don't know what they were b4 but seems reasonable, especially for L.A. I like the contract idea, how do you pitch it?
I would rethink one thing: "The Wash" and "The Detail" for continuity (drop standard, you shouldn't offer anything that sounds plain, or regular). I'd also change "The Basic" name to something that conveys: outside only.. like Quick Shine, that's lame but you get the idea. I just think "The Basic" sounds to generic. With a price increase you also want to project percieved value, the names of your packages can do just that if you stay away from words like "standard" and "basic".
I hope this is taken as helpful and not picky.
Chris
I would rethink one thing: "The Wash" and "The Detail" for continuity (drop standard, you shouldn't offer anything that sounds plain, or regular). I'd also change "The Basic" name to something that conveys: outside only.. like Quick Shine, that's lame but you get the idea. I just think "The Basic" sounds to generic. With a price increase you also want to project percieved value, the names of your packages can do just that if you stay away from words like "standard" and "basic".
I hope this is taken as helpful and not picky.
Chris
imported_JoshVette
New member
BTW, your gallery did not work on my computer?
JoshVette said:
I'm sure it would help the OP to know what browser and version you're using. That's the most likely culprit.
I actually only perused the pricing, but I'll go back to it later. I did notice a few typos though:
FAQ page Answer #1: "We treat your car like our own and do they best we can to preserve your paint." Delete the "y"
FAQ page Answer #2: "They use harsh chemicals that will strip your existing wax/sealant that you have on your carat the time." Put a space between "car" and "at"
FAQ page Answer #3: "Swirls are little scratches that diffuse the light on your car and makes it look dull." Delete the "s"
FAQ page Answer #4: "Paint Correction will get the swirls out of your paint and make the paint vibrant and relective; making your paint look new again!" Add the "f" in "reflective"
FAQ page Answer #6: "There are swirls and other defects in your paint that make it less relective and vibrant that a simple carwash cannot..." Add the "f" in "reflective"
In my opinion your packages are not very balanced price wise.
There is a massive gap between the wash and detail. $80 to $300 is a massive step.
Also its not good to reccomend the $400 detail for older neglected vehicles as they could still get excellent results with the $300 package. That may turn away customers who think they have to get the $400 detail for their car to look good.
I'd change it to:
$49 - Wash (This is your current wash)
$99 - Deluxe wash and wax (This is your current super wash)
$199 - Mini Detail (New package that fits between the deluxe package)
$299 - Deluxe detail
Also something that i have found very sucessful is to not offer basic cheap washs but instead include some free follow up washes with the bigger details. This would effectively replace your contract section and give you more money. If you know your going wash a car 10 times your better off giving it a big detail at the start to make the washing easier. This is why its better to include it after a detail.
I dont do many day long details but my packages are as follows.
$99 - Mini detail
$199 - deluxe detail
$299 - Deluxe detail AND 4 follow up washs
So basically the follow up wash's end up costing only $25 each which may seem cheap, but as the car has been detailed the first time its extremely easy to wash.
During these wash's i usually get to know the customer and sell myself and after the 4th wash they usually spend another $299 for a detail and 4 wash's. Or i make a custom package just for that customer like $199 for another 5 additional wash's.
I wouldn't bother getting out of bed for a $40 wash if you had never seen the car before and you may never see it again. I only offer wash's for regular customers that have been detailed first.
As your prices are a little higher than mine you could do.
$99 - Deluxe wash
$199 - Mini detail
$299 Deluxe detail
$399 Deluxe detail + 4 washes.
The customers will think with the last package they are getting 4 $99 deluxe wash's but because the car would be so clean it will be heaps quicker for you.
This pricing setup prevents you getting **** customers who want a cheap wash and wax and hope that you restore their neglected car.
Some food for though, i'd definitely change around a few of the packages :dance
There is a massive gap between the wash and detail. $80 to $300 is a massive step.
Also its not good to reccomend the $400 detail for older neglected vehicles as they could still get excellent results with the $300 package. That may turn away customers who think they have to get the $400 detail for their car to look good.
I'd change it to:
$49 - Wash (This is your current wash)
$99 - Deluxe wash and wax (This is your current super wash)
$199 - Mini Detail (New package that fits between the deluxe package)
$299 - Deluxe detail
Also something that i have found very sucessful is to not offer basic cheap washs but instead include some free follow up washes with the bigger details. This would effectively replace your contract section and give you more money. If you know your going wash a car 10 times your better off giving it a big detail at the start to make the washing easier. This is why its better to include it after a detail.
I dont do many day long details but my packages are as follows.
$99 - Mini detail
$199 - deluxe detail
$299 - Deluxe detail AND 4 follow up washs
So basically the follow up wash's end up costing only $25 each which may seem cheap, but as the car has been detailed the first time its extremely easy to wash.
During these wash's i usually get to know the customer and sell myself and after the 4th wash they usually spend another $299 for a detail and 4 wash's. Or i make a custom package just for that customer like $199 for another 5 additional wash's.
I wouldn't bother getting out of bed for a $40 wash if you had never seen the car before and you may never see it again. I only offer wash's for regular customers that have been detailed first.
As your prices are a little higher than mine you could do.
$99 - Deluxe wash
$199 - Mini detail
$299 Deluxe detail
$399 Deluxe detail + 4 washes.
The customers will think with the last package they are getting 4 $99 deluxe wash's but because the car would be so clean it will be heaps quicker for you.
This pricing setup prevents you getting **** customers who want a cheap wash and wax and hope that you restore their neglected car.
Some food for though, i'd definitely change around a few of the packages :dance
I found the yellow (gold?) font very difficult to read against the white background.
IMO you should add some descriptions to your photo gallery. Example - on the Lexus photos you show a photo of a claybar. Not everyone knows what a claybar is or does so a description would be in order. That's all I've got for you as I think you've already received some excellent advice.
IMO you should add some descriptions to your photo gallery. Example - on the Lexus photos you show a photo of a claybar. Not everyone knows what a claybar is or does so a description would be in order. That's all I've got for you as I think you've already received some excellent advice.
Chris@Optimum
Optimum Product Support
On the wash: Change consentrate to shampoo (sounds more luxurious), and remove "quick" from vacuum (quick doesn't say quality to me)
On the businessman...how bout "The Image" Image is everything, a freshly detailed car says you're together and professional...
You may not like these but I just thought I'd suggest what I'd do. It looks much better and is a smoother read.
On the businessman...how bout "The Image" Image is everything, a freshly detailed car says you're together and professional...
You may not like these but I just thought I'd suggest what I'd do. It looks much better and is a smoother read.
Greg Nichols
New member
I've been redoing my pricing also. What advantage is there to listing the hours of the service? I just drop that, it seems to be too much for MOST people.
Cheers,
GREG
Cheers,
GREG
Todd@RUPES
Just a regular guy
I love your site! You designed it?
jswift2000
New member
Nice job with the simpleviewer. Its a great plug-in.
A couple of things
- Try adding a back or home link to the gallery and customize the look to match the rest of the site. It will add a nice overall feel and symetry.
- On the 1st page, change from "And as your second largest investment" to As a large investment. Remember, some people may not own a home or may own a few so the car wont be their second largest investment - it may be there only one or their 3rd, 4th, etc.
Nice job...
A couple of things
- Try adding a back or home link to the gallery and customize the look to match the rest of the site. It will add a nice overall feel and symetry.
- On the 1st page, change from "And as your second largest investment" to As a large investment. Remember, some people may not own a home or may own a few so the car wont be their second largest investment - it may be there only one or their 3rd, 4th, etc.
Nice job...
JBs said:
Thanks mate, just trying to help.
I like how you went with my idea on including the washes with the detail packages. You'll get a lot of success doing this.
I'd make the "This includes 4 follow up washes for free." in bold font. You really want to make it clear that they get extra washes in the price.
I still think you could cut the menu even further.
Surely the contracts have now become redundant with the washes included with the detail packages? I'd remove the contract section all together and try and get the menu down to only 4 or 5 packages.
Im not fond of the idea of including washes in three of the five packages. You'll find it difficult to up sell higher packages if u include free washes in the low packages. Though offering the extra washes will no doubt encourage the customers to buy a higher package so if your happy to effectively do a quick 30 minute wash for only $25 then the current prices are good.
In my opinion no one would buy your restoration package and instead go with the super detail as it offers the same number of washes. I'd definitely remove the restoration package and cut it down to only 4 packages. Restoration really doesn't need to include free washes as its restoring an old/neglected car. As complete restoration and contracts require you to see the car before hand its impossible to quote on your website. I'd include "complete restoration and long term contracts available upon request, contact us for a quote."
Then you have a simple 4 package menu.
Wash - $49
Deluxe Wash - $99
Mini Detail. - $199 and 2 washes
Deluxe Detail - $299 and 4 washes
then add "Complete restoration and long term contracts available upon request"
If you calculate the follow up washes to be $25 each and minus them off the packages that works out to being.
Wash - $49
Deluxe wash - $99
Mini Detail - $149
Deluxe Detail - $199
Thats very nice increments and very simply. The $49 wash is really for new people who want to test your quality. So if business picks up you get a good reputation people wont need to test your services so you could eliminate the $49 as washes are included in your packages.
You'd then end up with only 3 packages like me.
On a final note. As your $299 packages includes 4 washes it actually works out fairly cheap per wash that people with old and new cars will go with this package so i'd remove the test that says its recomeneded for old or new cars. Just because a car is old doesn't mean the owner wants to spend more time.
Also advertising the coupons on your website is a bad idea as it means you are willing to lower your prices. You don't see autogeek mentioning on their website to join autopia and get a discount
Remove that page completely ASAPTTWAGN said:Thanks mate, just trying to help.
I like how you went with my idea on including the washes with the detail packages. You'll get a lot of success doing this.
I'd make the "This includes 4 follow up washes for free." in bold font. You really want to make it clear that they get extra washes in the price.
I still think you could cut the menu even further.
Surely the contracts have now become redundant with the washes included with the detail packages? I'd remove the contract section all together and try and get the menu down to only 4 or 5 packages.
Im not fond of the idea of including washes in three of the five packages. You'll find it difficult to up sell higher packages if u include free washes in the low packages. Though offering the extra washes will no doubt encourage the customers to buy a higher package so if your happy to effectively do a quick 30 minute wash for only $25 then the current prices are good.
In my opinion no one would buy your restoration package and instead go with the super detail as it offers the same number of washes. I'd definitely remove the restoration package and cut it down to only 4 packages. Restoration really doesn't need to include free washes as its restoring an old/neglected car. As complete restoration and contracts require you to see the car before hand its impossible to quote on your website. I'd include "complete restoration and long term contracts available upon request, contact us for a quote."
Then you have a simple 4 package menu.
Wash - $49
Deluxe Wash - $99
Mini Detail. - $199 and 2 washes
Deluxe Detail - $299 and 4 washes
then add "Complete restoration and long term contracts available upon request"
If you calculate the follow up washes to be $25 each and minus them off the packages that works out to being.
Wash - $49
Deluxe wash - $99
Mini Detail - $149
Deluxe Detail - $199
Thats very nice increments and very simply. The $49 wash is really for new people who want to test your quality. So if business picks up you get a good reputation people wont need to test your services so you could eliminate the $49 as washes are included in your packages.
You'd then end up with only 3 packages like me.
On a final note. As your $299 packages includes 4 washes it actually works out fairly cheap per wash that people with old and new cars will go with this package so i'd remove the test that says its recomeneded for old or new cars. Just because a car is old doesn't mean the owner wants to spend more time.
Also advertising the coupons on your website is a bad idea as it means you are willing to lower your prices. You don't see autogeek mentioning on their website to join autopia and get a discount
Thanks!
thats a good idea about the coupons, but im not sure about cutting out the restoration package quite yet. I just don't want to be looking at the car and be like "this is going to be about $450" just to have them say "but it says 300 on your site!".
im not sure, hopefully that made sense. I will definitely take off the coupon page though :think2