Business Name?

I

imported_hockeyplaya13

New member
As I've mentioned in a few previous threads, I'm starting up my own mobile operation hopefully by the end of May. It will be legit, I'll be getting a business license/insurance/separate bank account/etc...I really need to come up with a company name though so I can get started on acquiring a domain for my website and designing the website itself, my logo, business cards, etc....I'm not exactly the creative sort when it comes to this sort of thing, unfortunately. From the reading I've done, I want something simple, easy to say/spell, and that captures the essence of my business. Or something like that.

Here's what I got so far:

Reflectionz Auto Detailing (pretty sure this is taken)

Scott's Auto Detailing

Thompson Auto Detailing

Pro-Image Auto Detailing



As far as my target market, I think I'll be mainly targeting two groups a) auto enthusiasts, and b) business professionals. I feel like the name doesn't matter as much to auto enthusiasts, since they would want the service merely because of what it will do for their car. But for the business professionals, they don't care about the car, rather they just care that it will make them look good. So I think a large portion of my marketing will be towards enhancing your professional image to make you stand out from the crowd. So I think I may want something along those lines, which is where I came up with (creative, I know) Pro-Image Auto Detailing.



So if any of you creative folks want to chime in and either offer some new ideas or critique the current ones, I'm all ears.



Thanks!

Scott
 
I don't like the reflectionz idea. Misspelling a word in your business name might feel outdated when it goes out of style.



I do like the pro-image name. Maybe reverse that and remove the hyphen? "ImagePro"?



Sit down and make a list of the words that best describe what you do, and play with them. Flip them around, combine them. Maybe throw your first or last name in there. ScottImage? ThompsonImage?



Maybe borrow a name from a local area or monument? If you are located on the coast, maybe Coastal Auto Detailing? Or from a favorite sports team? Patriot Auto Detailing? Or go with a double meaning thing like Spruce Auto Detailing if you happen to live in an area with a lot of spruce trees? Yeah, I am just getting a bit silly now, but you get the idea.
 
cjf_351 said:
I don't like the reflectionz idea. Misspelling a word in your business name might feel outdated when it goes out of style.



I do like the pro-image name. Maybe reverse that and remove the hyphen? "ImagePro"?



Sit down and make a list of the words that best describe what you do, and play with them. Flip them around, combine them. Maybe throw your first or last name in there. ScottImage? ThompsonImage?



Maybe borrow a name from a local area or monument? If you are located on the coast, maybe Coastal Auto Detailing? Or from a favorite sports team? Patriot Auto Detailing? Or go with a double meaning thing like Spruce Auto Detailing if you happen to live in an area with a lot of spruce trees? Yeah, I am just getting a bit silly now, but you get the idea.
Click to expand...



OK, thanks for the tips. That definitely helps, since the only things I've been able to come up with are related to my name. Hmmm, my location is Louisville, KY, so maybe I can get something with that. Sports teams, probably a bad idea since we have no pro teams, and with college, everyone is split between UL/UK. But I get your point, thanks for the pointers.
 
OK, in searching around in other threads I found that Reflectionz is, indeed taken, but that most people generally don't like the idea of intentionally misspelling a word in your name. I attempted to use the tips above, but got nothing. I have decided I don't want to use anything location based, because it really limits me in terms of location (live in Louisville, school in Bloomington, who knows where my first job after college will be...). So any more creative input? Here's what I got so far.



Scott's Auto Detailing

Thompson Auto Detailing

Pro-Image Auto Detailing (my favorite so far)

ST Auto Detailing

A Fine Shine Auto Detailing (haha ok sorry, just popped into my head, I had to...)
 
Or how about "ProImage Detailing"? I'm really thinking about the domain name to for a website. Getting rid of the hyphen should make it easier to communicate to clients over the phone and easier to remember, and adding "Auto" just makes it longer.



www.ProImageDetailing.com

www.Pro-ImageDetailing.com

www.ProImageAutoDetailing.com

www.Pro-ImageAutoDetailing.com



EDIT: These are not actual links, I'm just thinking what the client would have to type to visit my website.



I think I'm going to go with ProImage Detailing. Anyone opposed? I want to decide quickly so I can start on a logo/shirts/website/business cards/etc...
 
I love these kinds of threads haha so figured I'd throw in my 2 pennies.



ProImage Detailing sounds ok but looks weird to me for a few reasons...



ProImage together is just weird in a way. Pro-Image.. I don't like the hyphen. Also, it seems a bit too basic/simple... what I mean is there doesn't seem to be a big meaning behind it other than "This detailing company has a professional image." To me that's lacking. I do like Image Detailing a lot more as it can be interpreted to have an actual meaning... like the image of the client's car isn't the same in their head as it is in reality, so you make the reality as close to the image in their head as possible.... something like that.



Also, with Image Detailing, you can extend it to Image Auto Detailing without it being too long.



Ok long story short, based on what you have so far, my vote goes to Image Auto Detailing. :D
 
To get a business name you have to clean like a your name. example: Jose auto salon-you get an image. no disrespect to anyone named jose. Get a name that reflect your work.
 
I really dig the Pro Image name as well. I have already named my site, got a domain, bank account, etc. But I don't want to give my name out until I get insured and 100% official with the state I'm in.



:)
 
Whatever you decide on, make sure it's easy to pronounce quickly over the phone. You'd be surprised how difficult it can be if you're in a hurry to enunciate every syllable of something like my business' name, Vanity Detailing. I've figure it out the hard way. ;) Now I just stick to Vanity. :D
 
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