Brochure advice

shotime

shotime

Privitize it
I'm in the process of making brochures and have everything done but the back. On the front is just the business name, then it opens up to the price list and I'm stuck on what to put on the back. I'm thinking of some info on dealer paint sealant scams, quality of assembly line detail shops/dealers, etc. One chain assembly line shop around here advertises their detailers have "100hrs of training before working". Id like to put on the back after the dealer trashing, "100hrs of training is nothing compaired to 12 years of experience" and have a pic of the 65 Mustang I do with all it's trophys under it.

I'm wondering if this is too negative and might turn off customers. Or if I should mix in positive and negatives to balance it out? Any input? I'll try and post some pics of what I have done later on.
 
how about saying just the 12 yrs of experience part. All pos . and no negative right ? Rely on all your good points instead of comparing yourself to other lower quality detail shops. I think the picture will speak for itself. just a thought ..
 
No need to put anyone else down. their lack of quality will eventually lead to more business for you in the future. Your quality will beat lipservice everytime.
 
Yes, I would leave out the negative and only put positive. Maybe some pictures of nice cars you have done?
 
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