I thing you have to think about is that AA is not claiming to be some high-end company, they put out products for everyday people. These people are a completely different market than us, they are looking easy to use and something that cleans. If these people get these they are satisfied. And yes these are the same people that go to the drive thru washes. They don't care about the highest shine they are concerned about having their car clean. They cannot even tell if their car is waxed, they just want the dirt off and the inside clean. With AA their marketing is what you get. If you want to analyze marketing of auto products, Meguiars is the king, they have waxes in every drug store, grocery store, and discount chains. IMO they try to hard, coming out with too many product lines for too many people. But believe me I use many of their products, their name just doesn't carry much weight with non-autopians because of their consumer line.