Protect All Quick and Easy Wash has been around since the late 80s I believe. Unfortunately, so has the formula so its been bypassed by the new rinseless washes.
Optimum was the first of the modern chemistry rinseless washes, came out in 2005 or 2006? Been tweaked once (v2), reformulated completely (v3) and now has a version with wax. Don't know a lot about the other ones, tried Meguiars and Duragloss versions, still prefer ONR. With water restrictions due to drought, run-off and other environmental concerns, I can only see the market demand for rinseless washes growing.