Hypersion's post with all the links will help everyone shop for the best price on a new car. As long as you are aware of the local market conditions, there shouldn't be any surprises when you walk onto a lot and shop for a new car.
Where people get tripped up is during the trade in process. It is absolutely critical to know what a car like yours is selling for in your local market at the time you are trading.
Region, car color, condition, mileage, options, time of year, and local market conditions all play a big part in determining what a car is "worth".
Ahhh, yes, the big question: <strong class='bbc'>"What's my car worth"[/b]. Well, books have been written about this subject but the simple answer is, <em class='bbc'>what someone is willing to pay when you want to sell.[/i]
When you are at the dealer and the used car manager is inspecting your trade, what's he doing? Well, the first question he asks himself is, "do I want this car on my lot". If he feels the local market will not be interested in your car, he immediately looks at auction prices. This is the "HOLY GRAIL" of used car valuations. What <span class='bbc_underline'>is your car worth? Not a penny more than what other cars just like it are selling for at auction. Who cares if the Auto Trader has a bunch for $20,000? If the auction price is $15,000, then that's what it's worth.
Most dealers subscribe to online auction services like Manheim Auctions or Adessa. They can quickly look at prices for a car just like yours and get a feel for the money.
Virtually every car dealer in America uses the Black Book, which is a dealer-only weekly publication summarizing auction prices. Between the Black Book and online auction reports a dealer will have a very good idea of what price to put on your car. From there he can tweak the offer depending on other factors: The profit potential of the new car deal, his current inventory, his current months business, potential customer for a car like yours, etc.
So, as you can see, putting a price on a used car is really a black art and very few consumers understand this. There are no real accurate guides for consumers. The best one I know of is Edmunds TMV which has gone under quite a makeover in the last year to improve valuations. Kelly Blue Book is a joke in the car biz. Some of their prices are pretty close; others are way out of whack. Do not depend on KBB. The NADA guide, even the consumer Black Book are not as sharp as they can be. Why? Because most valuation guides are published monthly and cars are being bought and sold daily. By the time you actually see the guide a price can be hundreds off. The same goes for website value guides. How do you know when the price were last updated? Online guides can be worse than printed ones because so many people believe what they see on the internet.
To get the best price for your trade you really need to put some effort into it. Shop the car at several local dealers. Pay very close attention to local papers and the Auto Trader in your area. Act like you are in the market for the car you are selling. Make any repairs needed to improve your car; it will payoff in the end.
Don't be shocked if you find out your car is a dog in the market. There are only a handful of cars that are in such high demand and short supply that you'll get a great price at trade in time. Right now (4th quarter 2001) there is a massive glut of used cars on the market because of all the super-cheap financing deals. Millions of people traded in their old car (and this could be a car one or two years old) for a new one simply because they wanted the 0% loan. Also since the economy has been slowing, rental car companies have been reducing their inventory. How do they do this? By selling cars at auctions.
So next time you are at the dealer don't be shocked if you get lowballed on your trade. A used car manager has a massive selection of cars to choose from. Why would he give you top dollar for yours when he can quickly buy a dozen just like it?
The better you understand the business and local market conditions, the better off you will be at trade in time.
I hope this post helps y'all next time you think about trading in your old car.