Say.
Here's what I find is really strange.
Here in Australia, we have K Mart, Big W, and Target, and even though the names are familiar, these big Supermarket stlye outlets are completely different to your guys there in the US. The names may be the same, K Mart and Target, but they are the Australian versions of those Companies and have no parentage with your US Companies of the same name. They are similar in nature to Wal Mart, and we don't have Wal Mart here in Australia.
Keeping that in mind, the only stuff available in these style stores are the perceived OTC products that non car care enthusiasts would bring to mind, Armorall, Kitten, Turtle Wax, Polyglaze, (really big in Australia) and a couple of others. Meguiars, and Mothers might have two or three single products there, but that's all, and if they sell, then it's along a novelty basis. (Hey! Honey, look at this. This is new?????)
They do big business on the perceived big brands, Armorall being the biggest of all.
Now we also have car care outlets similar to your Kragens Autozone, etc, places that just sell car products, and car care products being foremost among them. They retail those big name brands I previously mentioned, but the range of products extends vastly out from there.
We have four large Companies Supercheap, (the biggest) AutObarn (not the same as yours hence the emphasis on the capital O letter in the middle of the title name) Cheapa Auto Spares and Repco, along with other smaller, State based outlets.
Here's what I'm getting at. I can walk into any one of those big four car care outlets and have access to virtually every product in the Mothers line along with the same choice for up to half a dozen other of the car care product companies, along with all the accessories, brushes, microfibres of every style and usage, etc.
True, some products are not here in Australia yet, having been just released there in the US and still six months to a year away from appearing on the shelves here.
Now I know that in the US, some of the car care product retailers in the US carry only parts of the whole range of products, and some products from 'perceived' OTC product marketers are just not available at all.
I think this may be where the perception is that some of the large Companies might be seen as being OTC, when in actual fact the perception from the general public of non enthusiast car care people is that anything other than Armorall, Kitten or Turtle is seen as being 'boutique', if you see my point.
Our eyes, as car care enthusiasts, are different in numerous ways to the average guy in the street. See the point.
Admitted, I might be a little spoiled having a dozen or so of these car care outlets within 25 miles of me, most a lot closer, but if I can't walk into at least one of them and find the exact product I'm after, then I feel miffed. One store that I get all my 'stuff' from has virtually every product Mothers make available straight off the shelf, something most guys in the US would not even be able to do.
The added advantage of being here in Australia actually sees me still able to get products long since discontinued in the US, one being the amazing Mothers Chip Repair Kit, discontinued in the US three years ago.
So, there's OTC for us car care guys, and there's OTC for the guy in the street with no knowledge of the difference between wax and polish.
Tony.