Ad - writers block

Calogero

Calogero

New member
Guys,

can anyone help me with an ad i'm trying to come up with.

just got hit with writers block and can't really think. lack of sleep is playing into this.

SO I got:

Complete Car Detailing available for your car, SUV.

No job to small.
No job to big.

Packages include:

Hand Wax
Complete swirl/scratch removal
High Speed polishing
Complete interior renewal

And much more.

Highest quality products.

Contact for pricing and more info.

References, pictures available.


How can i change it?

Add?
Take out?

thanks
 
Complete Auto Detailing

No job to small or big.

I'm a full service detailer, with over (blank) years of hands on experience

I use only the best products available

To find out more about my services and cost, call me at

References upon request.
 
are yous ure you want to say COMPLETE scratch and swirl removal? someone may bring you a scratch down to metal and want you to take care of it.. unless ofcourse you do touchup.. then.. nevermind..
 
IMO the "no job to big/small" thing is trite and says nothing. Instead, consider something like "Hand wax starting at XX" You might get some people who care about their ride, but think a "detail" is way out of their price range. Then you can educate and perhaps upsell on detail #2.

Also depends on how you're positioning your business...I like the XX years of experience line Beemerboy suggested to differentiate yourself from the buffer-owning wannabes.
 
I've found that less is more in ad's placed. Listing everything that you are going to do with the car is overwhelming to the customer and most really don't care.

I could count on one hand the amount of times a customer has asked about what products I use, at least by product name
 
Beemerboy said:
I've found that less is more in ad's placed. Listing everything that you are going to do with the car is overwhelming to the customer and most really don't care.
Click to expand...

The key is to convey everything that you do in as few words possible.

I would stay away from cliches such as "No job too big or small" and if it must be used, get the too correct instead of to.

If I were to write an ad today, here is an example. Feel free to edit the following so that it describes your business.

This is a ficticious ad for the purpose of offering help, I do not currently run a detailing business, but I do help others with technical advice and product suggestions...

Dwayne's Detailing is a mobile auto detailing service that specializes in the complete surface care of luxury, exotic, show cars and daily driver vehicles.

Based in Martin County, FL, we offer our mobile detailing service in the following cities. Stuart, Port St Lucie, Palm City, Hobe Sound, and Jupiter Fl. At your home or at your office, always at your convenience!


  • Wash & Wax
  • Swirl & Scratch Removal
  • Headlight Lens Restoration
  • Overspray Removal
  • Complete Interior & Exterior Detailing

Fully licensed and insured - Call for pricing and availablity
 
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