2010 Ford Taurus spy photos.. Nice.

J

Jim C

New member
So is Ford going to scrap this car then? If they are supposed to be bringing the UK models to the U.S. I think we may be missing out..



Altho all we can see is the front end I'd have to say that I wouldnt mind replacing my Fusion with this car in a few years..



Spy Photos: 2010 Ford Taurus, Redux

2010-Ford-Taurus-1.jpg
 
looks nice, my grandmas couch was old dirty and stiff. I'm thinking plaid covered couch and stiff as a board. If it drives like that then I dont want it! :)
 
The Americans have just arrived so freaking late in the game with these grocery getters that not many people would give it a shot...They waited until they were in a huge hole then decided "hey we need to start building quality vehicles with good fit and finish!" and have a serious problem on their hands. It will be a LOOOONG time before most people pick this over a Camry or Accord.



We are a reactive country, not proactive - now, we are suffering for that.
 
blackcaraddict said:
The Americans have just arrived so freaking late in the game with these grocery getters that not many people would give it a shot...They waited until they were in a huge hole then decided "hey we need to start building quality vehicles with good fit and finish!" and have a serious problem on their hands. It will be a LOOOONG time before most people pick this over a Camry or Accord.



We are a reactive country, not proactive - now, we are suffering for that.
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It's a shame that so many auto workers have lost their jobs because of this. But it is also a shame that so many Americans haven't made that one of their priorities or turn a blind eye to it when purchasing a vehicle.



I'm certainly not unamerican, but the pink elephant in the center of the room has been there a long time.
 
The cars built and sold in Europe and Australia by Ford and GM blow away what they build and sell here.

Ironically, the big US sellers in Europe are cars like the Shelby, Mustang, Corvette and Viper.



Ford is bringing their Euro designs here in 2010.



The Saturn line is basically Vauxhall and Opel.



The salvation of the US auto industry will be having these designs and keeping the "car guys" in charge instead of "bean counters".
 
Scottwax said:
Not bad, probably still like driving your grandma's couch.
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blackcaraddict said:
The Americans have just arrived so freaking late in the game with these grocery getters that not many people would give it a shot...They waited until they were in a huge hole then decided "hey we need to start building quality vehicles with good fit and finish!" and have a serious problem on their hands. It will be a LOOOONG time before most people pick this over a Camry or Accord.



We are a reactive country, not proactive - now, we are suffering for that.
Click to expand...



at least it looks nicer than the previous generations...
 
The Taurus has never been like driving a couch, I think you're thinking of the Crown Vic...



The Taurus was the best of the best when first introduced...it turned the industry upside down. Much like the Ford Explorer did, and the same can be said with each refresh of the F-Series trucks(And the Expedition, but I digress)...sadly a lot of these vehicles were left to become out dated and uncompetitive.



Now, times are dire and Ford can't afford to neglect their fillers (read: anything but their bread and butter trucks and SUVs) due to ECONOMIC changes... so the same industry leading technology and quality found in their bread and butter will be forced into the rest of the lineup.



So far the EDGE and Fusion have been smashing hits (First full new designs post start of changes) and I expect even more significant growth and change as the European cars make it into the US lineup.



The old slogan, "Have you driven a Ford lately?" is starting to make some sense again- which I suppose would explain their choice of "Drive One" as their most recent motto.
 
I think the only aspect of the coach that applies to older Taurus (before the switch to the Ford 500) was the cloth interiors.



The Chevy Impalas are more dated than any recent Ford (Fusion/Taurus) in terms of that old car feeling (ride, handling).



When shopping last year for a car, I drove Camrys. Fusion, 500, Impalas, Avalons, and MKZ. The Ford Fusion is a much more "fun" car to drive than a Camry.
 
Being a former owner of 3 Taurus SHOs, I'm hoping for the best. I'd love to see if they're actually able to make a serious sport sedan out of the car. Just not sure with the current economic conditions if they'll actually do it. Might be too much additional money for too little additional return (sort of like the original SHO).



As others have said, the Fusion is a surprisingly good car. I recently rented a car for business. Was actually hoping to get another 2.5 Altima. They said they just had the Fusion and I was sort of bummed. I always used to avoid the 3rd gen Taurus and Impalas when possible. But the Fusion was fantastic.
 
blackcaraddict said:
The Americans have just arrived so freaking late in the game with these grocery getters that not many people would give it a shot...They waited until they were in a huge hole then decided "hey we need to start building quality vehicles with good fit and finish!" and have a serious problem on their hands. It will be a LOOOONG time before most people pick this over a Camry or Accord.



We are a reactive country, not proactive - now, we are suffering for that.
Click to expand...



+1 on that....



PS: Northbridge, MA huh? and an M5? I wonder if you're on the M5 board and chat with 155plus?
 
Even if this had top notch quality, and that will be a bit of a stretch, there is so little exposure for Ford in this segment that people are going to be overly cautious when buying these cars. I mean look at who they are going up against...



Honda Accord V6

Nissan Maxima

Nissan Altima 3.5

Hyundai Azera

Hyundai Genesis

Subaru Legacy 3.0

BMW 325i

Mercedes C300

VW Passat



Regardless of your preferences, you have to agree that these are quality vehicles. Not a single drum brake or solid rear axle amongst them (can you dig it Ford? :D). We also have the periphery models to this segment ranging from the Hyundai Sonata and the 4-banger Accord and Nissans on the cheaper end, to the BMW 5 series and Mercedes E class on the expensive end.

You have got to seriously bring your A-game to this segment! Ford underestimated this segment with the 300/Taurus they better not do it again for their sake. The spy photos look great but thats it so far.
 
Yal said:
You have got to seriously bring your A-game to this segment! Ford underestimated this segment with the 300/Taurus they better not do it again for their sake. The spy photos look great but thats it so far.
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I do not think Ford underestimated this market. Although your list are not all true competitors, the primary competitors like Honda Accord, etc. have been there for many years.



Ford, like other US based companies, have labor costs (salary and benefits) that forces Ford to cut corners on the design to make up the difference to meet price points.



I do think US companies still do not like to have their smaller vehicles to as technically advanced as their higher priced/profit models. They still like the move you up approach. This branding (especially with GM) makes Chevy's always stuck with less technology over Cadillac.
 
^I was just listing those cars from a perspective of price. This new Taurus is going to be in that 20-30K segment yes? With a 35k premium model thrown in? All I was trying to do with that list is see what is available in there for that price. Its a highly competitive segment. While Ford, GM and Chrysler were making profits with SUV's these other companies were fighting tooth and nail throughout the 90's for this segment and it shows in the quality of the products.



For a lot of buyers the big 3 are like new players in the segment even though they've been around a long time. It will help that former SUV owners may trust them a little more but that is all the help they will get. I wish them all the luck in the world, they need a hit.
 
" It will be a LOOOONG time before most people pick this over a Camry or Accord."



Not if Toyota continues there trend of making seriously ugly cars. The current Camry is dismal looking imo.
 
Yal said:
^I was just listing those cars from a perspective of price. This new Taurus is going to be in that 20-30K segment yes? With a 35k premium model thrown in? All I was trying to do with that list is see what is available in there for that price. Its a highly competitive segment. While Ford, GM and Chrysler were making profits with SUV's these other companies were fighting tooth and nail throughout the 90's for this segment and it shows in the quality of the products.



For a lot of buyers the big 3 are like new players in the segment even though they've been around a long time. It will help that former SUV owners may trust them a little more but that is all the help they will get. I wish them all the luck in the world, they need a hit.
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A 2009 Maxima will set you back around $30,000 - $40,000 or more. Additionally, it has a CVT.
 
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