Winter Special

[tmacsad]

I am thinking about running a before winter detail special. Offering full details with a 10 to 20 % discount. I live in Oklahoma, and it is just about time for winter here. Thought I would give it one more big push before the detail season ends. Have any of you ever tried this, and if so what were your results?

 

[Beemerboy]

I would offer this to new customers as an incentive to try your service in the hopes of picking up their spring biz...one thing that I have learned about reduced specials, is the customers never forget the price, and seem to think the next job will cost the same.

Senario you buy an item today for $10 down from $15....a month later you want another one and its $15 you would think twice about it why? because your mind is branded with the $10 price and to you that's what its worth...same will hold true with your customers in the spring, be aware that they will be looking for that winter time price..IMO

 

[Poorboy]

...one thing that I have learned about reduced specials, is the customers never forget the price, and seem to think the next job will cost the same.

how true :rockon you would be better off offering a free upgrade, like an engine cleaning, or an extra coat of wax or sealant ..or something along those lines...people like free stuff