They showed this @ SEMA, a UV reactive coating so you can use a light to see missed or high spots. I like techie stuff, and this is mostly overkill for me as even I can apply most coatings without extra guidance. I think the idea`s cool, and I think my customers would probably find it to be "OMGZ!" without understanding anything lol. As it`s the same price, I was assuming this was maybe just their old coating tweaked with the UV properties. But their web site says 5+ years. I know that`s probably way over optimistic. But their previous version was rated at 1 year. Assuming I could get half that, a 2 1/2 year coating would be pretty slick. I know people have strong opinions about Adam`s. I like a lot of their stuff, and they have one of the cheaper Iron Removers out there, and it actually smells pretty okay. *shrug* I want to try this coating for sure. I think with their newer ceramic line they`ve made some pretty big jumps in their products.