If there is anything that is a constant in the Marketing of Detailing products, it is that there will ALWAYS be a NEW, IMPROVED, FASTER, SMELLS BETTER, ad nauseum, product/s and someone has to SELL them to you...
Coming from the time when there were only a few products that professionals used, and there were no new products coming out every year, we all had to decide how to make these few things work and work better...
We experimented, changed the consistencies, added other products to it, thought about it a lot at night when we woke up, definitely worked on technique of application, downward pressure, pads, speeds, heating vs not heating the paint, and eventually found a way to IMPROVE everything..
Today, everyone just boots up and here is someone demonstrating another NEW product that is going to change the Detailing world (again)...
There are big companies that have only made compounds for example, for decades, have collaborated with auto makers to make special products for their assembly lines, have probably hundreds of years of experience combined, and with all that "time in grade", really qualified people who make these products, the thousands of beautifully finished cars that come off their assembly lines just perfect, and you are going to tell me that this little, annoying girly-man, is going to drone on and on about some NEW product that will save the Detailing world from chaos, etc...
There is plenty of room thank goodness, for everyone and their particular needs, desires, comfort level, and all the other things that go with this Craft, and I am so glad for this...
I would rather be watching me in the Shop working on how to get just a little more out of this product, than watching even a few minutes of someone annoying the heck out of me on you tube, etc...
I will always look at what is New and Improved, but then I will give it time to work through or not work through the tens of thousands of people who buy it, and see if it has longevity or not...
Detailing Truth - Some of the BEST, absolute BEST work is done by many who will NEVER be on camera... Their WORK speaks volumes without any distractions...
Dan F