Winter Protection....WHY do I need it??(Customer)

T

Twista616

New member
Hey All,



I plan on doing one last marketing blast to see if i can generate some business before winter hits here, but I had some questions that need answers:



1. What are the reason to protect a car through winter?

2. What are the benedits for having it protected?

3. How do you create that "sense of urgency" to get the customer to bite before winter strikes?

4. Many people go to the car wash in the winter to get the salt and grime off...one of the worst things ever...how do you convince them its doing alot of harm??



I know some answers for all these questions, but I think this will help others generate new business before winter!



Thanks!
 
1. If you're in a place where it snows, salt water inhibits rust faster because it's a conductor and this process, corrosion, is electrochemical.

2. If you're in an area where there's salt water, humidity etc. the same problem exists, but nowhere near as harmful as salty roads.

3. Being "protected" means that there's a "shell" over your car's finish that helps prevent bonding of these harmful elements, as well as other road debris, industrial fallout, etc.

4. It's not a secret that we don't wash our cars as much in the winter as much as we do in the summer... not that we're lazy, it's just that weather doesn't always permit. OK maybe we're not lazy in the winter, but we do procrastinate with the task of washing our cars more times than we should because of the "why make your bed if you're going to sleep in it" theory. "I'll just wait until the bad weather passes to wash it..." That could be months. Therefore, wouldn't it give you a good piece of mind to know that your car's protected if you have to put off a wash or two?

5. **#3 answered above :)**

6. You need to let them know in the nicest, but most sincere way that although washing off that grime in the "auto grinder" may give them a quick fix, they're going to pay for it later... pay me now or pay me later :). Give them the "bouncing checks" analogy. You're waiting on a transfer (summer) to arrive. You know it's coming but there's just things you want to hurry up and buy (gas station wash)... you don't really NEED them right now, but you just can't wait. So you write a rubber check... and another, and another. Temporarily you feel good because you know that special time is coming and everything will be better. Then, the notice arrives in the mail. Now the money's arrived and you get slapped with tons of bank fees (the price to do a full detail on your car/repaint/touch up paint) which leaves you with paying 2-4 times more money than if you would have just waited... not worth it now is it? Also, cut off some bristles from a broom and have them feel it and ask them, "Would you wash your car with a broom? Then it'd be silly to ask you if you'd wash it with a broom and sand, right?" Then explain to them that the plastic bristles on a car wash are slightly "softer" than the ones on the broom they're holding. Sometimes people need visuals and tangibles to help them realize things.



Hope this helps :) works for me!
 
Apollo, that exactly what I'm looking for...something that I can show them...its hard to have a customer visualize when nothings infront of them. Also, the Bouncing Check analogy is soo true!



Much thanks...keep em coming...
 
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