WaxAddict
New member
Can someone explain the key differences in these brands? What behooves PBMG to have this much branding?
Why Pinnacle and Wolfgang and Blackfire and Detailer's Pro?
- Thread starter WaxAddict
- Start date
GearHead_1
Long Time Member
Something for everyone's taste. Since products are so subjective, each and everyone can be the best or best value. You can't sell what you don't have, in the end it all comes down to dollars and "sense".
cleanmycorolla
New member
I'd say the difference in the lines are distinct.
When I think of Blackfire, to me it is centered around the look that the lsp's provide. It is truly unique, and really is noticeable from other LSP's. It is a really amazing shimmer. Plus they're very easy to use, and the Blackfire label has a product for every part of the car. But it's the look of Blackfire that is unique. Plus I think many, like myself, are huge fans and want to support Todd. He's a good guy, and it makes buying into the Blackfire line much more of an experience.
DP is more for a pro I'd assume. Low cost, high quantity products. However, they have great waxes and sealants, and the coatings are nice too. Its a budget friendly line, 32oz sized products for a good price.
Pinnacle and Wolfgang IMO are your boutique line products, focused on ease of use, looks, and the feeling of being "in a club" using waxes like souveran and fuzion.
Most of all, PBMG is a business, and having multiple brands and more than a few products to offer really is beneficial to them, and to really any business. Why does apple make 3 different iPads? Why does samsung need 5 different galaxy phones? It's about making money!
When I think of Blackfire, to me it is centered around the look that the lsp's provide. It is truly unique, and really is noticeable from other LSP's. It is a really amazing shimmer. Plus they're very easy to use, and the Blackfire label has a product for every part of the car. But it's the look of Blackfire that is unique. Plus I think many, like myself, are huge fans and want to support Todd. He's a good guy, and it makes buying into the Blackfire line much more of an experience.
DP is more for a pro I'd assume. Low cost, high quantity products. However, they have great waxes and sealants, and the coatings are nice too. Its a budget friendly line, 32oz sized products for a good price.
Pinnacle and Wolfgang IMO are your boutique line products, focused on ease of use, looks, and the feeling of being "in a club" using waxes like souveran and fuzion.
Most of all, PBMG is a business, and having multiple brands and more than a few products to offer really is beneficial to them, and to really any business. Why does apple make 3 different iPads? Why does samsung need 5 different galaxy phones? It's about making money!
PapaChop
New member
Yup. Think about it in vehicle manufacturer terms.
Why does Nissan have Infiniti? Not many people will spend $70,000 on a Nissan. Same with Toyota\Lexus and Honda\Acura.
Look at vehicles that were excellent - even for their price point - but priced way beyond what people expected from that manufacturer. For example, the Volkswagon Phaeton. Someone that's looking to spend $100,000 on a vehicle doesn't want one with a VW logo on it...
So, if you want to offer a premium product but your brand is based on loyalty to a mid-grade product, you have to seriously consider if you want to do it under the same brand.
WaxAddict
New member
Meh. Not the same thing. 3 different iPads is analagous to 3 different LSP's, not 3 different separate company names!
More like GM and Oldmobile, Pontiac, Buick...um, wait.
If the brands were more lined up with Joe Six-Pack, Pro, Boutique, then I'd be on board. IMO, Pinnacle, Wolfgang, and Blackfire are all boutique products.
Were any of these brands around before PBMG? It makes sense to offer them to the fans and not change the name if that's the case.
Ronkh
Wax Waster
Well, Blackfire was bought from a different company and continues to add new products.
You forgot DP as well. But in my opinion, each of the lines fits a different end user, something along the lines as you described above.
WaxAddict
New member
DP is in my OP title.
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Don't get me wrong, they are all wonderful products and highly acclaimed. I'm sure PBMG is proud and they should be.
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On a related note, PBMG brought Autopia back from the dead, right?