Mike, welcome to the site! First of all, your site looks very nice. It is very well done for a non professionally designed site. I would like to give you just a few hints on content, if you decide not to take them that is fine.
1. In your "About Us" page, every single sentence starts with "I". When you are trying to sell to someone, the "You"'s should outnumber the "I"'s. What you say is fine, it is how you say it. When people read about you, they want to know what you offer for THEM.
2. In your FAQ page, the answers are very long winded. People will just not read all of that text. I recommend either massively downsizing the amount of text in each answer, adding bullet points for any itemized points, or both. If I was looking for someone to detail my car, and was reading a FAQ online, I would want it easy and simple to read and understand. Again, not in what you say, but how you say it.
3. In your services you have around 15 different services and add-on services. This feels like way too many to me. Especially on the detail packages. I suggest downsizing this to 3 or 4 primary detail services, 2-4 add-on services. Make it simple for your customers to choose, to many choices and you lose the opportunity to drive them to your higher priced services.
4. Deals.. I do not believe in offering discounts. I have a loyalty program but do not run discounts. If this works for you that is great, but I personally don't believe in it.
5. More info... would it be possible to translate this into the FAQ section?
6. I did not see your e-mail.. you really need a
mike@firehousedetail.com or something. More people use e-mail than you might think.
I sincerely did not mean all this commentary as criticism, please do not take it as such. Your website looks very nice and I'm sure you will do well with it. I'm just hoping you can benefit from some of the mistakes I've made in the past with my own websites.
