I like your description of "polishing". Looking at it from a non-detailers perspective, it makes sense and gives a very clear indication of what to expect. As long as you are upfront and honest about what the customer should expect when you're done completing the work, you shouldn't have many issues. There will ALWAYS be that one-of customer that expects a miracle for nothing, but you'll have to deal with those folks regardless of how you advertise / structure your pricing.
As for your "all steps", I actually like that too. It gives a potential customer a complete overview of what you do. I can understand your point of basically giving "instructions" on how do a detail, but in reality, most people don't have the time (or don't want to spend the time) to do it, and they also don't have the equipment or knowledge required. For example, most people will look at your Step 2, Clay barring, and would be scared to take that to their paint without knowing how to use it (even though it's a very simple process for those of us that understand it). Step 14 shows you using an extractor, something most people don't have access to either. And to be honest, if someone wanted "instructions" on how to detail their vehicle, google is their friend, they'll find instructions whether they're on your particular site or not.
Agreed on the font color change and font size increase for your name, number and e-mail address on the contact page.
I'd change the link to the RMDP page. You can use the term RMDP once you're on the page, but the link itself in the menu-bar should be named something different. I clicked on it because I dind't know what RMDP meant... One can presume that the average joe who isn't in the industry would click on it for the exact same reason. Maybe name the link "Maintenance Program" ?
Other than that, I find your web site to be very well laid out !
