Wow! Someone doesn't like the smell of Pinnacle V&R protectant? I love the way it smells! I also like products that have more of that new-car/leathery smell, though too. #40 has a nice new-car smell. 303 smells very mild and slightly new-car. Vinylex has that new-plastic smell which is ok, kinda weird. Pinnacle might not smell like car, but it sure smells good!
I've found all Pinnacle products to be good. It seems more a matter of it is my/your fave, or of is it as good as it costs. They definitely don't make mid-price products. $20 for a 16 ounce container of rubber and vinyl treatment makes even 303 seem cheap.