I've helped Mike Phillips run a few of the Boot Camps (mostly with the pizza at lunch) and it covers
everything detailing related.
From how you should greet potential clients over the phone, to tips and tricks on squeezing more efficiency out of your business. The camp is always full with people at different stages of car care. Everyone from detailing pros who have had a successful business for years looking for a fresh perspective, to someone who just purchased a new car and wants to learn the best way to take car of their new car; and everyone inbetween.
I think one of the biggest benefits with the AG Boot Camp is you have access to almost every tool and chemical. From polishers to carpet extractors to compounds. Want to try any RUPES polisher? Sure, they have it. Want to try if you can tell the difference between a Tornador Cleaning Gun and a Tornador Black Cleaning Gun? You can try them out side by side yourself. Want to compare the RUPES Swirl Finder Light with the FLEX Swirl Finder Light? Go for it. Nick@Autogeek usually helps Mike run the camp and if you ask him, he can usually let you try out any specific product per request.
And of course there's Mike Phillips. He's a great teacher and a real car guy who's been in this business longer than I've been alive. He loves what he does and it shows.
Also there's free Dunkin Donuts in the morning