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ReflectionsADS

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I've mostly been using Google Adwords for my main marketing campaign, but it's been slow (really slow) for the last 4 weeks and I want to start reaching out to other avenues. My background is in Sales and Marketing so I've used many different avenues to grow a business with someone else's money, but now I have to find the best lead generation avenue for the top ROI. Some of the ways I've grown in the past were:



Vendor Sponsorships

Direct Mail

Radio

Valpak, MoneyMailer, Clipper Magazine

Magazines

etc...



My experiences with print media are usually good- in most cases you can hit 10's to 100's of thousands of people for under $2000. That's a lot of exposure, but it takes consistency and frequency in mailings to see very positive results. Radio has nearly always been terrible, because it's difficult to track, but vendor opportunities have always been good. I am able to meet people face to face, speak to them about issues or concerns they have and truly express my expertise and knowledge. This has been a great way to secure sales! None of the above options are cheap, but I'm sure some of you have used these same or similar avenues of advertising. Could you please share what you've done, what's worked best and what's not worked for you at all?



I'm thinking of sponsoring a few car shows in next couple of months for a few hundred $$'s, and have a few ideas of what I want to do there, but would love to know if anyone else has done this and what you did, as well.
 
Here's my marketing tips, which have kept me booked out 2-3 months for years. Do a great job, be the best interior person in your area, after you're done tell the customer if they like your work please spread the word. Talk to your customers and explain the differences between you and the "other guys." I've never spent money trying to grow my car detailing business. I just tried a car show to try and sell chemicals, 40 bucks for booth, minimal returns. Needless to say I'm a believer in doing a good job will net you more business then you're able to do by yourself.
 
my experience with car shows is been on low return , i can say waist of time , most people who get there detail the car by themselves and are stubborn to accept anyone else to work on their car or to give them advice on "how to "

done right ,i would say forums generate you more business than a car show :)

usps has some cheaper rates for direct door mail , just get creative with your flyer and you have chance to rich a lot of people and some returns. focus on maintenance packages.



also get your car warped up ;)
 
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