Some passive marketing Ideas

D

doged

New member
This may help some of you detailers who have your trucks, van, trailers, etc, with your company information on it. We have precariously parked early in the morning in key positions at major events race tracks, car shows, county fairs, concerts........... You have to kind of scope it out because a lot of other people have the same idea. It may give you excellent name recondition as it has worked for us. The drawback is it may cost $20.

Every morning I park my truck in front of the high end Starbucks and drink a slow coffee.

That’s has got us quit a bit of work also.
 
Good idea. Please continue to contribute your marketing ideas. I am always looking for ideas, as marketing is a skill I need to improve.
 
This may not be quite a passive marketing idea...But I THINK it will grab me quite a bit of business...



The car im importing from Japan (a Nissan Skyline which should be here April 1st btw)...Is going to be sort of a marketing tool for my business...In addition to being a car I always wanted, it'll be pretty effective in marketing my business as well...



It's not often you see a Right Hand Drive Nissan Skyline around, so people ALWAYS take a double take on these cars (I've driven in a few so I know the attention they get). So in addition to always having the car detailed beautifully in the summer months (taking the decals off in the winter since I can't keep it as clean I would like to) I'll get a lot of attention from people just curious about the car, then seeing the decals after taking a good look at it...



I mean, it's almost like having a Ferrari, or high end car to put advertising on (im not comparing a Ferrari to a Skyline btw)..I just stating it's something different that you don't see everday....



For example, local a local pizza shop in my area used those ugly "smart cars" with a vehicle wrap on them when they first came out....They were very different looking cars, so people noticed them....Same with the H2 when it came out....



So having a "different" vehicle (in additon to keeping it well detailed) could yield some more effective marketing...



Here's my skyline in Japan btw... :woot:



91gtstfront.jpg
 
I think the skyline will get a lot of attention. While it is not a Skyline, my 1990 Mazda 626 turbo is very rare and also very clean. I routinely get glances from people wondering what the heck it is. Anytime you are advertising on a vehicle, it should always be clean and shiney. I can never understand why businesses insist on driving a dirty beat-up car or truck with advertisements on it.
 
mcnab said:
This may not be quite a passive marketing idea...But I THINK it will grab me quite a bit of business...



The car im importing from Japan (a Nissan Skyline which should be here April 1st btw)...Is going to be sort of a marketing tool for my business...In addition to being a car I always wanted, it'll be pretty effective in marketing my business as well...



It's not often you see a Right Hand Drive Nissan Skyline around, so people ALWAYS take a double take on these cars (I've driven in a few so I know the attention they get). So in addition to always having the car detailed beautifully in the summer months (taking the decals off in the winter since I can't keep it as clean I would like to) I'll get a lot of attention from people just curious about the car, then seeing the decals after taking a good look at it...



I mean, it's almost like having a Ferrari, or high end car to put advertising on (im not comparing a Ferrari to a Skyline btw)..I just stating it's something different that you don't see everday....



For example, local a local pizza shop in my area used those ugly "smart cars" with a vehicle wrap on them when they first came out....They were very different looking cars, so people noticed them....Same with the H2 when it came out....



So having a "different" vehicle (in additon to keeping it well detailed) could yield some more effective marketing...



Here's my skyline in Japan btw... :woot:



91gtstfront.jpg
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Good idea!!! You may be able to talk with the Nissan club / Nissan dealer. Maybe they can put your car on display at a show. Just tossing ideas.
 
brwill2005 said:
Good idea. Please continue to contribute your marketing ideas. I am always looking for ideas, as marketing is a skill I need to improve.
Click to expand...



Thanks Something else to think about that will increase your effectiveness when your door hanging or soliciting commercial. Have you seen the angle iron two sided real estate signs that self stand? You can purchase a few of those with your flyer printed on them and drop them on the street corners you are working . This will greatly enhance the effectiveness of your passive marketing. Hey, you can actually do a lot more with them but that is a start.

-D
 
Nice. My accountant always tries to get me to buy a prowler and sticker it up for advertising. He just opened an office at the beach and bought an old 50's chevy pickup with giant whitewall ballon tires. he painted it yellow and added blue lettering....looks cool and he parks it at different places. appararently it works. i just can't justify the expense. personally, I've modded my car just enough that you can tell it aint stock (but it should've maybe been a stock option). helps me out quite abit. gives me "instant street cred" as I was told by a golf course superintendent while detailing his lexuses.



I also like to use ambient marketing techniques like ones I've mentioned on page 6 in the flyer (flamer) post. they draw a good deal of hype and some fresh business.



I've also been looking into getting into a 1 day pop-up-style shop. bigger retail stores are doing this in bigger cities by setting up a store overnight and taking it down in a couple of days. the key is to generate a buzz in the street about what's going on and for how long and people show up like crazy. the problem is how to do it with detailing and making it quality work at a price that is affordable and worth the time to those involved. I'm thinking more along the lines of saving some parking spaces near a stoplight in the city with some ez-up canopies to block the sun and welcoming cars to pull in for a quik spit and shine for their car (exterior only). Over the course of 3 hours I'd QEW, speedclay, glaze, and wax + tire shine and windows for like i don't know how much. provide them with a drink and a snack and a personal DVD player while they wait either in car or in a small space set aside. then hit'em up with a card an a menu for interior work along ith other services. goal would be to do like three cars at a time with like 6 guys. then move around the city throughout the week. i don't think this one will actually go down, due to logistics including time and work quality, but something like it might work someday. sometimes i have more ideas than sense when it comes to logistics.





:)
 
i have a pretty small subtle sticker on my rear window of my Mercedes... seems to be effective. but my car also gets a lot of attention because you don't ever see cars like mine anymore. 74' Mercedes 450SE w/80k original miles.... been garaged it's whole life. the thing is in near showroom condition still. it's very unique. i keep it very clean too. i've given out a lot of my business cards when i stop to get gas.
 
I found some information on a flyer distribution company in my area for hanging doors.

It seems for $155 they will hit 1,000 houses, not including cost of flyers themselfs. It seems if your time is worth $50 hr, that’s a cost to you for 3 hours work. I guess what I’m asking is how long does it take to walk 1,000 houses, say the houses are 1/4 to ½ acre parcels? I have no idea but maybe someone out there has the answer?
 
You have to be careful about door hanging (the most annoying form of advertising) as it may be illegal in your town or city. You may want to investigate it first.



With a hanging flyer, it signals to a would be thief that nobody is home and he may look to break in. Also, many flyers find their way to street as litter. Also, shoving flyers in mail boxes (another form of advertising) may be illegal too in your town or city.



I hate coming home from work or a long day out to find a hanging solicitation on my property that I didn't ask for (just like junk mail that is spilled all over my front hallway with the mail). Since I go inside my home through the side door, I have to make an effort to go and take down the flyer on the front door only to crumble it up and make more waste in the garbage.



If you feel like using door hangers, I'd first check your local ordinances.
 
Spilchy said:
You have to be careful about door hanging (the most annoying form of advertising) as it may be illegal in your town or city. You may want to investigate it first.



With a hanging flyer, it signals to a would be thief that nobody is home and he may look to break in. Also, many flyers find their way to street as litter. Also, shoving flyers in mail boxes (another form of advertising) may be illegal too in your town or city.



I hate coming home from work or a long day out to find a hanging solicitation on my property that I didn't ask for (just like junk mail that is spilled all over my front hallway with the mail). Since I go inside my home through the side door, I have to make an effort to go and take down the flyer on the front door only to crumble it up and make more waste in the garbage.



If you feel like using door hangers, I'd first check your local ordinances.
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I agree completely and I don’t do it however many do. I’m only giving options!!! ;)



-D
 
Furthermore, going around putting flyers in a mailbox is a violation of federal law. Only a postal carrier can distribute items of that nature in a mailbox. You need to put a stamp and address label on each flier to be in accordance with the law.



Whether or not this is enforced is another story.
 
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