No, I had neither seen the product or used. But after you bring another product to our attention I did search it out. Found the video demo piece and it does appear to be very similar to PB's S&W, with the exception that it infers that there might be some glossing component. No idea about pricing, but might not be quite as cost effective as S&W since you won't be able purchase in gallon much less 5 gallon sizes. It is interesting that products such as this are being brought to the OTC consumer market. Wonder how well it will be received by the regular Joe car washer.
Wandering a bit OT, but is Simoniz trying to elevate their presence in the automotive cleaning market? Just this year, a long time Meguiar's Detail Center has been "converted" to a Simoniz Detail Center.