Lynn said:
Do you want to give more info (for those aspiring Pro Detailers
Well, there were a lot of factors working against me:
1. Full time job that pays the bills.
2. Being the city's only mobile detailer
3. Northern climate and a wet summer.
Since I'm working M to F 8:30 to 5:30, I am limited to detailing on evenings and weekends. Now you all know how long a full detail takes, and there aren't enough hours of daylight to do one in an evening. I've actually had to turn down a few jobs because of this.
My phone hasn't been ringing off the hook, because I really haven't been advertising (on purpose) and haven't had enough customers to start a buzz by word of mouth.
The reason for not advertising is because being the only mobile detailer in town, once the big shops in town get word about my brilliant concept to go mobile, they can jump all over it and destroy the one competitive advantage I have by putting one of their flunkies on the road. So I chose to stay under the radar which obviously doesn't generate a lot of business.
The obvious solution is to quit the day job and jump in with both feet and promote the business properly. I'm sure this would solve all of the problems except one major one: being a mobile detailer in Eastern Canada means you only have about 6 months at the most were you can detail outdoors. So I'd have to shut down in the cold months and that means no income. There is the option of getting a fixed location during the winter, but that market is completely saturated here and there just isn't enough business to go around.
So I had to opt for the year-round income and just pick up a few details on the side.
I am going to give this some more thought over the winter and perhaps be back with a revised business plan in the spring, if I can figure out what to do during the winter months.
The moral of the story is that you have to be able to give your business your COMPLETE attention and be thoroughly professional. Turning down jobs makes me feel ill because it is terrible for business and your reputation long term.
Hope this is of some use to anyone starting a part time detail business.