Setting up a membership club?

C

CrazyCool

New member
I'm about to launch my website and I'm trying to decide if I should offer a Discount membership club on it. Maybe for the price of $79 customers get a lifetime membership of perks. I was thinking 10% off any services, and free upgrades like sealant, extra coat of wax, window sealant, fabric protection etc,. Something that just costs pennies to do. Possibly a free 16oz bottle of quick detailer spray with my own label on it with every detail. You can get 5 gallons of generic QD for about $50 bucks. I can mail out a cheap laminated club card, welcome letter and a sticker when someone joins. It's all about perceived value.

The way I figure this is incentive for customers to feel the need to get their monies worth and want more details done. I'd rather have 90% of the revenue than nothing at all. There's also those guys who will just use the membership once and the club fee is extra revenue in my pocket.

Do you guys think this is worth implementing or am I overthinking again? If so, what do you think the membership benefits should be?
 
I like the thought process behind the membership but I feel like customers will want something more than just 10% off future details or a QD to pony up $79. How about something like a 9 car washes get the 10th free? With something on their account on your website to keep track of how many washes they've had.
 
Vega@Autopia said:
I like the thought process behind the membership but I feel like customers will want something more than just 10% off future details or a QD to pony up $79. How about something like a 9 car washes get the 10th free? With something on their account on your website to keep track of how many washes they've had.
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That's a great idea too, but in my demographic you could wind up sitting in traffic for 3-4 hours depending on the time of day, so I don't offer any wash only services. It's just not economically viable for me. At least I haven't figured it out how yet.

Maybe I can lower the price of the membership some, $39.95 seems to be the magic number for everything on TV.
 
:lmfaoHAHA yeah actually I kind of like it at that price, at that value it might give me a edge over the competition. My salesman friend once told me, "people will pay a lot of money to get something for free". It's so true, I saw him sell a $4000 generator to a farmer that didn't even need one because he was getting a bunch of other cheap equipment free. It was amazing.
 
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