I need to find a system in which to get detail customers to patronize my weekly and bi weekly service packages. After people have their vehicles detailed theywill inquire about maintenance packages which is good but what can I do to sign them up while the interest seems to be high?
service packages
- Thread starter tooklean
- Start date
Tex Star Detail
Formerly TexasTB
I know what you mean. You'll need to talk to them about the benefits of it.
On the same subject, I just finished making laminated cards this evening for my Service plans. I made business cards on the computer, and have boxes that I can use a hole punch on. I already have a laminator collectiong dust, so I put it to work......Look good.....
Sorry, but no pics....
I offer 3 types of plans....
~3 month bi-weekly (washes and a mini detail)
~3 month weeky (10 washes and 2 mini details)
~wash and vacs from 1 month to 6 months
I make sure I tell the customer about the plans, and let them know that a detail should be performed aound every 4 months. I also tell them, if they purchase a "plan", (me being the only one cleaning up the car) that the next full detail will be discounted, pending vehicle condition of course.
On the same subject, I just finished making laminated cards this evening for my Service plans. I made business cards on the computer, and have boxes that I can use a hole punch on. I already have a laminator collectiong dust, so I put it to work......Look good.....
Sorry, but no pics....
I offer 3 types of plans....
~3 month bi-weekly (washes and a mini detail)
~3 month weeky (10 washes and 2 mini details)
~wash and vacs from 1 month to 6 months
I make sure I tell the customer about the plans, and let them know that a detail should be performed aound every 4 months. I also tell them, if they purchase a "plan", (me being the only one cleaning up the car) that the next full detail will be discounted, pending vehicle condition of course.
First off, are your services set up to meet the needs of your customers? What services do you offer on the rotation plans?
I like the pre-purchase plan idea. When I had my small weekend business I wasn't comfortable making a time commitment for future service that I might not be able to fulfill. Plus it's difficult for me to sell "10 future washes" that I'll get too when I and if I can. Instead of preselling plans I changed my services to fit my client's potential service needs.
Here's what I used. I had three levels of service if you will...
Wash and vac (recommended weekly)
Wash and wax (recommended monthly)
Full detail (recommended every 3 months if other services performed)
The 3 levels idea was from the manager of a Goodyear store. He said Goodyear spent tons of money doing research on buying habits and customers like choices... Hence the three levels of service a good, better, and best scale. With this scale I could up sell new clients with the good-better-best as the client would recognize the perceived values of each level. In addition, having the tiered service allowed me to schedule followups with ease. Upon completion of a service I would soft sell the weekly or monthly depending on the need of the client. Most would bite on the monthly although some clients liked the weekly as it followed a "service plan". People like patterns.
My goal for my small business was to have my months planned out ahead of time. I would have a small set client list and go to each stop and perform services that were scheduled. That way I could stagger full details, rather than two or three clients needing a full on the same weekend.
That's the reader digest I can show you more info if you'd like. Hopefully my rambling made some sense.
I like the pre-purchase plan idea. When I had my small weekend business I wasn't comfortable making a time commitment for future service that I might not be able to fulfill. Plus it's difficult for me to sell "10 future washes" that I'll get too when I and if I can. Instead of preselling plans I changed my services to fit my client's potential service needs.
Here's what I used. I had three levels of service if you will...
Wash and vac (recommended weekly)
Wash and wax (recommended monthly)
Full detail (recommended every 3 months if other services performed)
The 3 levels idea was from the manager of a Goodyear store. He said Goodyear spent tons of money doing research on buying habits and customers like choices... Hence the three levels of service a good, better, and best scale. With this scale I could up sell new clients with the good-better-best as the client would recognize the perceived values of each level. In addition, having the tiered service allowed me to schedule followups with ease. Upon completion of a service I would soft sell the weekly or monthly depending on the need of the client. Most would bite on the monthly although some clients liked the weekly as it followed a "service plan". People like patterns.
My goal for my small business was to have my months planned out ahead of time. I would have a small set client list and go to each stop and perform services that were scheduled. That way I could stagger full details, rather than two or three clients needing a full on the same weekend.
That's the reader digest I can show you more info if you'd like. Hopefully my rambling made some sense.
Hi I do not offer maint. plans any more, but my brother in Fla. does and he has had some success with them. He offers what he calls his wash club and it is available only after a cust. gets his vehicle fully detailed. He has 2 plans the first one is a 10 wash pre paid plan that includes 10 weekly washes and any light touch ups needed along with a spray wax application. The second plan is a 15 wash prepay that includes the same touch ups and spray wax as the first one and the 16 wash is free. The 15 prepay is also priced a little less per wash than the 10 prepay is.