From semashow.com:
Registration Cost: $25 for attendees, $200 for Nonexhibiting Manufacturers/Suppliers/Importers/Exporters
• Your badge permits you to enter both the SEMA Show and AAPEX.
By registering you agree to the following guidelines in order to attend the SEMA Show and AAPEX:
Admission to the SEMA Show and AAPEX are for the automotive trade only. Registrants may be asked to provide proof of their affiliation in the automotive industry.
All registrations are subject to review and approval by Show Management. Principal business category will be determined by Show Management utilizing your company website. Once approved, confirmation will be sent to the registrants via e-mail regarding the status of their badges.
To register on-site, each registrant must present two proofs of employment in the automotive industry.
The following forms of business identification will be acceptable. All must indicate current employment at an automotive–related company:
• Tax registration certificate or business registration
• Business license
• Two recent paycheck stubs to verify employment
• Business card (company name and address must correspond with the information on the registration form). Must include job title
• Business photo I.D. (must include company name, photo and name)
POLICY NOTICE: The following business categories are not allowed to register:
• Consumers
• Any nonautomotive affiliated company
• Attorneys
• Freight providers
• Travel agencies
• Graphics companies - nonautomotive
• Exhibition industry service companies
• Insurance agents
• Modeling agencies
• Printers/Packaging
In order to maintain a business atmosphere at the SEMA Show and AAPEX, we ask your cooperation in complying with these policies as a condition of your attendance:
• In the interest of maintaining a professional atmosphere, attendees must wear appropriate apparel at all times. Business or semi-business attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
• Badges are the property of the SEMA Show and AAPEX and must be surrendered upon request. Badges must be worn in plain view at all times.
• Random distribution of promotional material or business cards or selling of product of any type is not allowed.
• Nonexhibiting Manufacturers'/Service Providers' badges are for the sole purpose of viewing the SEMA Show and AAPEX for future exhibiting opportunities. There is a limit of two badges per company.
• Nonexhibiting Manufacturers/Service Providers are not permitted to have merchandise, samples or catalogs.
• Showrooms, hospitality suites, special presentations or sponsorship of any activity cannot be hosted by Nonexhibiting Manufacturers/Service Providers anywhere in Las Vegas during the SEMA Show and AAPEX.
• Anyone who is observed approaching buyers in the aisles or in an exhibitor's booth not their own, will be removed.
• Smoking is prohibited everywhere in the Las Vegas Convention Center and Sands Expo & Convention Center.
• No one under the age of 16 years, including infants will be admitted.
Camera and Video Policy - Failure to conform to any of these regulations will result in removal:
• The SEMA Show and AAPEX and the Show owners are authorized to make and may use, without limitation, notification or compensations, audio and/or visual recordings of activities at their trade shows, as well as the names of the companies and participants of the Shows.
• Professional video crews must carry the official video pass at either Show.
• At AAPEX, the use of cameras and video recorders is prohibited in the Exhibit Hall with the exception of authorized members of the working trade press.
• At the SEMA Show, photographs and personal videos are permitted with the exhibitor's permission only.
Photo Release:
In consideration of being allowed to participate in the SEMA Show and AAPEX, the Participant hereby grants the SEMA Show and AAPEX and it assigns (1) full and unconditional permission to make still or motion pictures and any other type(s) of audio or visual recordings of Participant's activities and participation in the SEMA Show and AAPEX Event and at the site of the Event before, during and after the Event; and (2) the exclusive, worldwide and perpetual rights to use the same, together with the name, likeness and biography of Participant and its employees and assigns, along with the names, likenesses and data of, or relating to, Participant's products and display, for publicity, advertising, endorsements, promotion and any other kind or type of exhibition or exploitations, whether or not for profit, in print, audio, video and other communications media by reproduction and sale or other distribution by any and all means now known or hereafter developed.
Pricing Policies
* No refunds will be provided
Category Fee
Online (through October 17) $25
Fax or mail (through October 17) $50
On-site (starting October 18) $75
Nonexhibiting Manufacturers/Suppliers/Importers/Exporters*
$200
*Nonexhibiting Manufacturers/Suppliers/Importers/Exporters are permitted two (2) registrants per company.