Jon, excellent!
Not sure that many will be able to comprehend and accept the science of reality.
For year's, when teaching the Automotive International's Prep Excellence Course, attempted to present the "science" regarding the "density" of coatings, as well as the "reactivity of surfactant based cleaners"," how heat expands/increases", the abilities of the cleaning solution and it's components, when attempting to clean the normal materials used in an automotive interior.
A couple of times, even gave the students a new white T shirt and asked them to wash them using the same laundry detergent, but with the various heat of the water options and come back and share the difference in the "cleaning/white" of the shirt.
I can only hope that many will put away the "I saw the ad, I read the ad, my buddy told me, I etc, etc" and start to deal with the real world of chemistry of car care products.,
Grumpy