Rough draft for my new logo

mrclean81

mrclean81

New member
One of my best friends is a graphic designer and an amazing artist. For a steak dinner, I talked him into making me a new logo. 2 hours later, heres what I was sent. Its only the rough draft and Im told there will be alot more detail in the finished product. Looking for some feedback :inspector:

Logo.jpg
 
The only thing I'd be concerned about is how that would translate into black-and-white line art if you were getting something printed up that way. If the "PRO DETAIL" text wasn't on top of the car pic, it wouldn't be an issue.

Aside from that, it looks fine.
 
mrclean81 said:
One of my best friends is a graphic designer and an amazing artist. For a steak dinner, I talked him into making me a new logo. 2 hours later, heres what I was sent. Its only the rough draft and Im told there will be alot more detail in the finished product. Looking for some feedback :inspector:

Logo.jpg
Click to expand...

Two things I see that I would change

You don't need Pro in the detailing that should be expected

Your bottom tag line seems a tad much for me

"Showcar Quality To You" less words to me makes the card easier to read IMO
 
Shiny Lil Detlr said:
The only thing I'd be concerned about is how that would translate into black-and-white line art if you were getting something printed up that way. If the "PRO DETAIL" text wasn't on top of the car pic, it wouldn't be an issue.

Aside from that, it looks fine.
Click to expand...

I expressed the same concerns. He assured me the actual color that will be used is called "athletic gold" and shows up well in white. The black will be outlined in the same color so that it will show up on black shirts. He does this for a living so I trust his judgment. The colors aren't set in stone anyway. The finished product will look much better.
 
If your going to use this on your business cards don't forget that the back is a great way to advertise your services. It doesn't clutter the front. I forgot when I had mine made. Plus a UV coating will make your card hold up longer if they just put it in the car. I at least did that.
Like the Vanquish.
 
Beemerboy said:
Two things I see that I would change

You don't need Pro in the detailing that should be expected

Your bottom tag line seems a tad much for me

"Showcar Quality To You" less words to me makes the card easier to read IMO
Click to expand...

I know what your saying, but that's been my legal business name for several years. Had the tag line for a long time as well. Just one of those things that I sometimes wish were differant, but its part of the business and I hate change lol.
 
Concours.John said:
If your going to use this on your business cards don't forget that the back is a great way to advertise your services. It doesn't clutter the front. I forgot when I had mine made. Plus a UV coating will make your card hold up longer if they just put it in the car. I at least did that.
Like the Vanquish.
Click to expand...

I'm planning on doing that. Never have in the past, but I figured I would try the front/back cards this time.
 
Dtrick.22 said:
I think the color scheme is a little tough on the eyes to read. I had to do a double take on "Flannel's"
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The colors are my main concern. He is supposed to be playing around with differant schemes and sending me 3 or 4 differant ones. This is going to be on a 7x16 trailer as well as cards and shirts so its gotta be right.
 
mrclean81 said:
The colors are my main concern. He is supposed to be playing around with differant schemes and sending me 3 or 4 differant ones. This is going to be on a 7x16 trailer as well as cards and shirts so its gotta be right.
Click to expand...

I might suggest a navy blue/gold theme to try....Blue being the car and bottom half of panels...and gold being in the place of the yellow
 
I believe Pro Detail is a vital part of your advertising. It's an affirmation which leaves out assumptions or doubts. Since you do bring detailing to their door, your tagline is good advertising.

I like the artwork too.:bigups Since detailing is an art, it should be artsy, and that it is. A stuffy card is for law and accounting firms.
 
Well since this has been revived, I think the only thing I'd change is the car.
Here's my reasoning , right or wrong :notme: A real picture of a shiny car is more impressive than a drawing. Yeah that would be a great high school poster for a school wash and wax but not for a "PRO". A high end car or street rod that shows bling would catch my eye. :cool:
 
Maybe I'm out of touch, but I kinda get tired of seeing every single detailer in the history of the world advertise using some sort of "exotic" car. I mean, why advertise using something like a rare Ferarri or Bugatti Veyron - especially if that's not the type of cars you detail. I suppose I'm just not real interested in those types of vehicles. I'd much rather see people use the advertising photo space to show a before and after of car(s) they've actually worked on.
 
JaredPointer said:
Maybe I'm out of touch, but I kinda get tired of seeing every single detailer in the history of the world advertise using some sort of "exotic" car. I mean, why advertise using something like a rare Ferarri or Bugatti Veyron - especially if that's not the type of cars you detail. I suppose I'm just not real interested in those types of vehicles. I'd much rather see people use the advertising photo space to show a before and after of car(s) they've actually worked on.
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true, but a nice Infinity, Lexus, Mercedes, Cadillac, Escalade etc ...would look good ... I would not use a car you would not ever be detailing either.

edit ... my first web site used a customer's car I think it was an e420 convt. ...if you have a customer's car that could be used it would be even better for advertising purposes.
 
Steve said:
true, but a nice Infinity, Lexus, Mercedes, Cadillac, Escalade etc ...would look good ... I would not use a car you would not ever be detailing either.

edit ... my first web site used a customer's car I think it was an e420 convt. ...if you have a customer's car that could be used it would be even better for advertising purposes.
Click to expand...

That's all fine and good, but I wouldn't be using something like that for a business logo. Your logo and branding needs to be something much more simple and able to easily translate into black and white and/or line art for versatility. If somewhere else on your advertising materials you want to feature pics of real cars you've detailed, that's great, but it's not a logo.

The Poorboy's logo is a good example of that -- albeit from the logo alone you wouldn't be able to tell the company sells auto detailing supplies.

poorboys%20world%20logo.jpg
 
Shiny Lil Detlr said:
If somewhere else on your advertising materials you want to feature pics of real cars you've detailed, that's great, but it's not a logo.
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I agree completely. As a graphic designer for the past 18+ years, that's one thing I try to impress upon my clients and in my designs. Keep them SIMPLE! You want a logo to be something that can be used on not only a 'billboard' but small stuff such as biz cards and pens, or other 'small' items. It needs to lack a ton of detail and be just a simple, clean icon that says a bit about you and your business and most importantly it needs to be easily recognizable.

That's one of the most misunderstood things about 'proper' logo design...so many people want a whole car as their logo...or something 'intricate' but when you go to have it embroidered on shirts or put on biz cards it gets so small that you lose the detail in it. Save the snazzy, detailed images of cars for your advertising pieces, T-shirts, or other 'larger' collateral.

When it comes to successful logos...less is more! Just look around at the many big, succesful companies out there today. Their logos are typically 1, 2, or maybe 3 colors and they lack much 'fine' detail. For example...

logos-good.png



Okay...sorry, I'll step down from my soap box now. ;)
 
Shiny Lil Detlr said:
The Poorboy's logo is a good example of that -- albeit from the logo alone you wouldn't be able to tell the company sells auto detailing supplies.

poorboys%20world%20logo.jpg
Click to expand...

That's the thing about logos...they don't always have to be a direct 'tie' to your business. Over the years, this unique logo of Steve's has been embedded in peoples minds and it's easily recognizable when you see it. Does it say 'detailing' exactly...no...but to the people in the industry who have seen it all these years, they know what it is at a glance...it's easy to understand and it works well for him.

:bigups
 
I can respect everyones input and when the final consultation takes place in a few weeks I'll be sure to keep everything in mind. I gave the guy blank slate with no ideas of what I wanted just to see where he would go with it. I'm not crazy about the car choice either but it works. I think what I'm going to do is use this image for my trailer and shirts and have a simplified version for business cards because there would be too much clutter if I don't.
 
mrclean81 said:
I can respect everyones input and when the final consultation takes place in a few weeks I'll be sure to keep everything in mind. I gave the guy blank slate with no ideas of what I wanted just to see where he would go with it. I'm not crazy about the car choice either but it works. I think what I'm going to do is use this image for my trailer and shirts and have a simplified version for business cards because there would be too much clutter if I don't.
Click to expand...

great idea :bigups
 
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