Putting together a detailing ceminar

A

AudiOn19s

New member
Guys: I've been asked to put on a detailing ceminar at an upcoming meet for a local tuner shop that uses me exclusively to do all of their detail work. While this may come naturally to some of you I'm not that great at verbalizing things that I'm doing. I've been detailing for 6 years now and I'm confident with my abilities BUT just not confident at what material to present and show to an enthusiest crowd.



I'm thinking that I'll do a basic conversation on the importance of proper wash technique, show the 2 bucket method for washing, go over proper clay technique and then use of the PC 7424. Can you guys think of any useful materials that I could use as a handout to help explain exactly what I'm doing as I'm dethly afraid that I won't explain stuff in enough detail to make the information useful.



Thanks for any input or any other topics that you think that I should be presenting to an enthusiest crowd interested in learning about detailing.



Andy
 
I would pretty much cover both Interior and Exterior detailing.



For the Exterior



Proper wash technique

Drying



Definetly show the correct way to clay bar a car because most have no clue



Since these are most likly going to be enthusiast and not professionals i would skip the compounding proccess and teach how to polish with a PC



Show them how to put a nice thin coat of wax by hand



Show them that microfiber is the way to go for removing products



Teach them a good 1+2 punch for cleaning and dressing exterior trim



How to remove brake dust



Dress tires and wheel wells



Now for the Interior



Sincle most will not have an air compressor because they are enthusiast

I will show them how to use a soft britle painters brush to dust of dash,center console,vents and any dust or debri in the interior



Proper way to clean all interior commponents



How to vacuum carpets, mats seats



How to spot clean stains



How to dress all interior components



Also dont forget to SELL YOUR SERVICE haha tell them that you offer all this for such and such a price and if you buy now you get 20 percent off! hehe good luck man
 
Good point on selling my services...I sponsor'd the last big get and gave away 3 exterior wash and wax certificates and was able to sell $50-100 worth of services to each winner and turn it into a win-win situation.
 
Gave away a basic exterior wash and wax...After a short talk and going over the cars they all were interested in more services so I sold them either a-la-carte services OR gave them $50 for their certificate towards any full detail. One opted for clay bar and single stage buff to be added and the other two opted for full detail packages that I offer in order to have interior work done as well. It worked out pretty well as going in I figured I'd be lucky to get one of them to opt for more services but all three paid off...I suppose I got lucky!!
 
Hey AudiOn19s, excellent idea for raising awareness with customers.



As a start, spelling seminar correctly would be helpful. I'm really, really sorry about that, I know it's a small, silly thing but when you're trying to make the best first impression on potential new clients...



As far as content, a lot will depend on how much time you have to present. I think the most important concepts to get across are the ones that would allow the average enthusiast to maintain and protect their car without doing any harm that will need to be fixed later. That should give the majority of people something useable to walk away with.



It's a good idea to set aside a chunk of time for Q&A too.



If time allows you can add in more advanced topics like defect correction, power tools, etc.



For yourself I'd recommend abbreviated notes just to remind you which topics to hit and highlight and in what order. For anybody who isn't used to giving presentations I'd highly recommend running through it with somebody, or at least in front of a mirror, to get your timing down.





PC.
 
Odds are that you are doing this to increase your client base...



In addition to clear and concise basic information for the folks who want to take care of their rides, make it clear that you are there to do the "heavy lifting" - that you can bring their paint back, and teach them how to keep it that way.



Additionally, since enthusiasts tend to enjoy doing their own cars, strss that you are at the ready to do the family SUV...



Jim
 
Harsh crowd on the spelling...what can I say...it's never been a strong suit of mine...I have to spell check everything..pretty sad considering my full time job is as a software developer requires that everything be in correct syntax. I suppose that's what code editors are for right?



Thanks for the input...I really appreciate it.
 
AudiOn19s said:
Thanks for any input or any other topics that you think that I should be presenting to an enthusiest crowd interested in learning about detailing.

Andy
Click to expand...



Andy,



You would be very smart to keep it simple and remain focused on talking about the basic things that you think they need to know about when it comes to detailing their own car.



Remember, they are there because they're 'interested in learning about detailing', not how you can sell your services and increase your client base.
 
Thanks for the input all. Gary, when I get back from vacation next week I'll hit you with PM to discuss fruther.



Andy
 
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