Thank you for your comments. My flyer and business plan aren't without thought. Please PM me with email address if your willing to critique my flyer/pricelist. If I'm offbase in my reasoning or could improve anything, please share. I welcome the criticism, thats why I posted.
1. Sharp picture
2. Easy to read wording
3. desire -- "beautify your vehicle - protect your investment"
4. prices are on back, they are competitive or cheaper than local market
5. bargain - I have written on back 10% discount for referrals. not sure what else I can do on a I can do on postcard.
6. have a phone number and email address on front and back.
7. have written on back "Your car is your image-Keep it sharp!"
I also designed my flyer with Dale Carnegie's formula. I'm not sure if thats relative to marketing, but it sounded appropriate.
*INCIDENT (what you have to offer)
(why did you decide this is a good product)
*ACTION (explain what you want the customer to do,
based on your experience)
*BENEFIT (if they do what you suggest they do, what
will be the benefit to them)
*COST TO THEM.