Postcard advice

Casebrius

New member
I'm making some post card sized flyers and don't know whether to use a 10 yr old car or a new one for the front. I drive the 10 yr old one and will be doing the inspection/estimates in it. Comments welcome - thanks
 

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Can I say I like both of them :p I am a big fan of any vintage M and the new 5 looks tee-riffic against the background you've selected...very tough call.
 
I'd like the new one with the "old one" style of text. If I were you, I'd photoshop out the BMW crest on the hood though, just for copywrite and advertising purposes.
 
You may want to focus more of your attention on the seven basic components of a good print advertisement.



1– Stop the prospect.

2– Hold the prospect.

3– Create buying desire.

4– Prove the price is right.

5– Prove it a bargain.

6– Make it easy to take action.

7– Give the prospect reasons to take action now.
 
Thank you for your comments. My flyer and business plan aren't without thought. Please PM me with email address if your willing to critique my flyer/pricelist. If I'm offbase in my reasoning or could improve anything, please share. I welcome the criticism, thats why I posted.



1. Sharp picture

2. Easy to read wording

3. desire -- "beautify your vehicle - protect your investment"

4. prices are on back, they are competitive or cheaper than local market

5. bargain - I have written on back 10% discount for referrals. not sure what else I can do on a I can do on postcard.

6. have a phone number and email address on front and back.

7. have written on back "Your car is your image-Keep it sharp!"



I also designed my flyer with Dale Carnegie's formula. I'm not sure if thats relative to marketing, but it sounded appropriate.



*INCIDENT (what you have to offer)

(why did you decide this is a good product)

*ACTION (explain what you want the customer to do,

based on your experience)

*BENEFIT (if they do what you suggest they do, what

will be the benefit to them)

*COST TO THEM.
 
also, using a photo that you don't own rights to use will tend to get you in legal trouble. might want to make sure you have the right to use that photo.



Oh, and PLEASE don't use Comic Sans as the typeface. Consider something else with more weight and a professional image.
 
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