Paint weirdness

[Tassadar]

A friend of mine just got a 2000 Lincoln LS, but we have a problem with the exterior. Its extremely rough, not smooth at all. It seems that the roughness goes away (to an extent) if you rub the area with a soft cloth.

Any ideas?

 

[rhillstr]

Clay it and tell us what happens.

 

[Tassadar]

The car also has microfine scratches, so im considering the following

1. S&W
2. Clay
3. SSR2
4. SSR1
5. Pro Polish
6. EX

I will be sure to take before and after pics, currently this car has very little light reflection to it, hopefully I can fix that.