I've been using a paint brush to apply tire dressing since my Dad showed me this trick back in high school. You can spray the brush directly and just wipe around the tire. The brushes wash clean easily and do a great job of giving an even layer of product that dries on nice and thick without completely being wiped away. It probably gives a heavier coating than techniques in which you wipe off or buff the tire, but for those of you that like more dressing/durability it can't be beat IMO. Anybody out there do the same?