Opti Coat 2.0 guarantee?

A

AutoHealer

New member
I have a small detail business, and I was thinking of offering opti coat 2.0 to customers that want to spend a little extra money. Does anyone offer customers a guarantee on this coating? Seeing how optimum says its permanent, it should have a lifetime guarantee unless its been abraded off by the owner, detailer or body shop.

Also, what would be a good starting point for pricing? Obviously you would do a full paint correction, but since opti coat 2.0 is kinda expensive, and possibly lasts for a long time, you should charge more than if you were applying a regular wax or paint sealant.
 
AutoHealer said:
I have a small detail business, and I was thinking of offering opti coat 2.0 to customers that want to spend a little extra money. Does anyone offer customers a guarantee on this coating? Seeing how optimum says its permanent, it should have a lifetime guarantee unless its been abraded off by the owner, detailer or body shop.

Also, what would be a good starting point for pricing? Obviously you would do a full paint correction, but since opti coat 2.0 is kinda expensive, and possibly lasts for a long time, you should charge more than if you were applying a regular wax or paint sealant.
Click to expand...

When the dealership offer this service (that's similar to this) they guarantee with a stimulation. You have to maintain the finish with a kit they provide or by going back to them for the process.

Offering anyone a guarantee IMO could be risky, there are so many variables (weather, storage, usage DD) How could you word the guarantee and what time frame are you talking about?

If you want to offer a high end more durable finish that will last longer than your regular sealant. I would have it priced at what you think its worth.

Example: regular sealant $60
" : Opti 2.0 $120

You can explain to the customer the difference, maybe even show them the product and what the durability difference is.
 
I see the point of it, but there are too many variables as to the way the customer treats the vehicle. What would be the exclusions on something like this.
 
Thanks guys, I was just curious if anyone offered any guarantee, like for as long as they own the car, or 5 year guarantee that it would last etc..... I don't want to sound gimmicky, but I still want to sell this service and was looking for advice. I haven't tried it yet, but I was thinking it would be difficult to sell, since it would be more expensive but the benefits should make it worthwhile. We had a "Never Wax Again" business roll through our area, and it didn't last long, I am guessing its a similar paint coating. It sounded like a scam.
 
AutoHealer said:
Thanks guys, I was just curious if anyone offered any guarantee, like for as long as they own the car, or 5 year guarantee that it would last etc..... I don't want to sound gimmicky, but I still want to sell this service and was looking for advice. I haven't tried it yet, but I was thinking it would be difficult to sell, since it would be more expensive but the benefits should make it worthwhile. We had a "Never Wax Again" business roll through our area, and it didn't last long, I am guessing its a similar paint coating. It sounded like a scam.
Click to expand...

Offer great service delivery a equally great product and be honest and the work will come to you and stay.

Its how I have run my part time biz, and have had customers for years!
 
way back when i worked a Pontiac dealership in the Poly Glycoat days the fine print on the warranty was a refund on the purchase price. Not a paint repair if it failed.
 
CT3 said:
I see the point of it, but there are too many variables as to the way the customer treats the vehicle. What would be the exclusions on something like this.
Click to expand...

In order to void the warranty, the coating would have to be abraded off. If the car gets any body work and repainting done, the warranty would be void. And you could even state that if it is detailed by paint polishing that it would remove the coating. But how would you know if all the rules were followed? According to Optimum this coating is permanent unless abraded off, so aggressive improper washing overtime would weaken the coating also. So, I guess it would be pretty difficult to figure out a warranty and all the stipulations. But a warranty would help sell it. IMO
 
If you are going to warranty it then you will need a really good lawyer who specializes in stuff like this and charge enough money to amortize the cost of the lawyer as well as any repairs you may have. A warranty is not a bad idea, but you need to think like a business person in this regard.
 
There are so many variables and out of control factors that I think you would just be opening a can of worms with a warranty.
 
You could offer a conditional warranty requiring them to allow you to inspect it (exterior detail) every 6 months?

Also, if you are offering it as a professional service, you should consider offering Opti Guard instead of Opti Coat 2.0. The higher concentration will make for a thicker coating and make it harder for the customer to remove on their own. They are virtually identical to apply.
 
Chris@Optimum said:
You could offer a conditional warranty requiring them to allow you to inspect it (exterior detail) every 6 months?

Also, if you are offering it as a professional service, you should consider offering Opti Guard instead of Opti Coat 2.0. The higher concentration will make for a thicker coating and make it harder for the customer to remove on their own. They are virtually identical to apply.
Click to expand...

I guess I thought opti guard and opti coat were the same thing. I have actually used opti coat on my sisters vehicle, and it was pretty easy to apply. Whats the difference in the two products? Will opti guard outlast opti coat since its thicker?
 
I wouldn't offer a guaranty because you can always find someone who will try to take advantage or not care for it properly.
 
Chris@Optimum said:
You could offer a conditional warranty requiring them to allow you to inspect it (exterior detail) every 6 months?
Click to expand...

That's a pretty good way to do it. Opti-Coat application would add roughly $150 to the price of a regular detail, and a 5-year guarantee would require an annual (or semi-annual) inspection for a fixed fee of $75. The inspection would basically be a full exterior wash, spot decontamination as needed, and verifying that the coating is still intact and functioning properly. Essentially this means an OC preservation/maintenance program costs the customer $525 ($900 if inspections are semi-annual) when all is said and done.

Plus, when they come back for the inspection, you can also upsell an interior detail to increase income even further.
 
It seems like you could be opening yourself up to a big headache down the road. Why not just offer the service with some sort of proof of it's capabilities as the selling point.
 
I get 2 types of clients - one who reads the forums and understands what it is and what it will do.

The other type has no clue about it, never heard of it.

You explain what it is and what it will do compared to traditional LSPs. You just guaranteed the product without being liable for anything. The customer will understand the product. I charge $300 for the application alone. Obviously don't sell too many of them in Oregon.

I"d say after Vermont, Oregon IS the anti Autopia capital of the US of A
 
tdekany said:
I get 2 types of clients - one who reads the forums and understands what it is and what it will do.

The other type has no clue about it, never heard of it.

You explain what it is and what it will do compared to traditional LSPs. You just guaranteed the product without being liable for anything. The customer will understand the product. I charge $300 for the application alone. Obviously don't sell too many of them in Oregon.

I"d say after Vermont, Oregon IS the anti Autopia capital of the US of A
Click to expand...

I wonder how this compares to Montana or Wyoming? :rofl
 
Well, Portland has tons of exotics and $$$ - and they are driven! But not cared for. When traveling across both states (we took our time) in the summer - you just see normal cars. Same in Vermont. See Oregon is THE capital. :D
 
tdekany said:
Well, Portland has tons of exotics and $$$ - and they are driven! But not cared for. When traveling across both states (we took our time) in the summer - you just see normal cars. Same in Vermont. See Oregon is THE capital. :D
Click to expand...

Highest capita of exotics in the country last I checked was Miami, FL.


Southern Cal has a number as well.

Just saying
 
The only time Illinois ranks in there is when Chicago has the car show. But we do rank highest in corrupt politicians.
 
You must log in or register to reply here.
Back
Top