Guys... thanks!
Well, basically, my trouble was that did not have on "Type>Show hidden characters" so I could not see the stinking paragraph marks.
I had listings of university offices,etc. with phone numbers, and had hit return all throughout the text, so the paragraph "space after" option was adding a space after ALL of my hard returns, instead of where I really wanted visually.
Looks like I am stuck with a tiny 7.5point baseline grid, but now I have the space after each paragraph of 7.5pt, instead of a full 15pt. Space saved!
I'm making all these dumb gradients and doing text wraps on stuff, but this basic one was tough for some reason.
Yeah, the text box for each paragraph is another way to go...
Thanks for the input on a non-detailing item!