new direction in cards

K

krzdimond

New member
Thinking of going with this card, I just feel that something is "off". Can't figure it out. Been on this for 2 days, moving this, changing that, and just can't seem to get that warm fuzzy feeling.



Front:



isz-m




And Back:



isz-m




ANY and all opinions are welcome. You can't hurt my feelings so please be honest.



Robert
 
Jakerooni said:
the font sucks.. Makes it entirely too hard to read. And why is the text in so many different colors? Pick one or two tops and stick with it.
Click to expand...



What he said.

Pick one or two colors.
 
Robert,



A couple of things I noticed about your business card.

The front looks good. Maybe try all white font outlined in dark blue. (Just a suggestion.)



1. I agree with the previous posts about the font. All the different fonts and colors, plus the the background, makes the card look very busy and difficult to read.



2. I don't think you need to list your phone number on both sides of the card or list two separate web addresses. I would list the main web site, because you have a "Contact Us" link on your website. You have your name listed twice on the card. Is this necessary? I would eliminate the personal infomation on the back. Keep the address. Eliminating these would increase space on your card to increase the fonts, add additional information, or reposture your infomation on the card.



Hope this helps you out. :up



Scott
 
Really.....just...really??



Your client is what's keeping you from living in an alley....don't make it damn near impossible for them to figure out what your name is or how to contact you.



Here is my advice. Please take it and don't call me a douchebag or a 17 year old that farts in a wine glass and sniffs it for enjoyment. Trust me, I do know what I'm talking about.



1) Scrap your idea.

2) Use only ONE color of font.

3) Leave out the following words: a) Sunday-Tuesday by appointment only b) Cars Trucks Vans SUVs

4) Do not repeat anything on the card.

5) MOO | Custom Business Cards, MiniCards and Postcards | moo.com USA These will put you ahead of the curve.



Summary: Your card is very 1994. It gives you a lot of information but not much style. You need something to match the Web 2.0 culture of "on the go, basics only, simple style, and minimal info". Don't overwhelm your customer with info. All they need is to know who you are, what you do, and how to reach you.
 
i'll post my card front up, dont have copy of back, but it lists services. very simple and plain i know, but they do have spot UV coating on certain parts to make it pop. i wish i my friend hadnt put "we come to you" but hey when you get 5000 cards and 5000 flyers for the price of a basic detail you take what you get. please be gentle guys

wax_woorks_autosalon_f.jpg
[/IMG]
 
that MOO link is junk...22 bucks for 50 cards...waste of money!!!



you can go to gotprint.net and get high quality cards made up at 1000 for 35 SHIPPPED!!!



But the card is too animated IMO. the car looks like a transformer. The font sucks, and its hard to read!



I would suggest, since its a business card and not a flyer, that you have your business name, your contact info, and a logo on the front, and a slogan on the back (MAYBE with a picture). remember the saying, "less is more"



with a business card, you have already talked to them personally and "pitched them". The card is a contact piece, not a selling piece!
 
Thanks for the help guys. I am not a designer by any streach of the imagination. I will change the font (zazzle.com will let me choose the font and color, but I can't outline or change point size within the word) when I get home tonight.



The cards I am using now aren't working so I need to do something different. I have been told by other business owners - unrelated to automotive- that this would work also, but, man, I LOVE the background on the blue card......



KITTREDGElogotest.jpg




Web addy and name on back with services provided.........
 
MaksimumAuto said:
Summary: Your card is very 1994.
Click to expand...

Hahahahah... you were 2! ... sorry, had to get that pot-shot in :P



But what others are saying is 100% true, less is better. Listen to toyotaguy; The card is a contact piece, not a selling piece! That last one you posted is probably the best one I've seen yet.



BTW, here's my design which I love and have gotten many compliments:

Front:

BusinessCardFront.jpg


Back:

BusinessCardBack.jpg




There were some minor changes before print, but you get the idea. Notice there is not a big picture of some supercar or water droplets anywhere on the card. People know what I do and how to reach me. My reputation speaks for the rest. I like minimalism and getting straight to the point.
 
its not the card....it you!



YOU need to adjust either YOUr marketing strategy, YOUr demographic area, YOUr sales ability, YOUr effort put into the business (not the technical side either)
 
By the way, just a general rule of marketing:



Every tool has a desired goal.



To me, my goal of all my marketing is to get potential customers to visit my web page. Not to offer my service, not to show benefits, not to give prices. Visit my web page. From there, they can get all the info they want on who I am and what I do.



I don't have the ability to answer my phone constantly and any questions a potential customer would have are answered on the web page. From there, they can then contact me when they are more informed or send me an email via the page.



If your desired goal of your business card is to show the services you have to offer and sell your services to someone, you're doing it wrong. You should be printing flyers then, not business cards.
 
I have decided to scrap the blue card and go with the black one. It is starting to grow on me:)



Now, to figure out how to turn it into a card.



What I meant about "not working" is that I place these cards in static displays in local shops and I have a deal with a local pizza delivery place to put my card on every box that gets delivered ( They deliver and I detail, both for free). At first they were flying off the shelf and I was getting appointments, now, not so much.
 
todd@bsaw said:
Hahahahah... you were 2! ... sorry, had to get that pot-shot in :P



But what others are saying is 100% true, less is better. Listen to toyotaguy; The card is a contact piece, not a selling piece! That last one you posted is probably the best one I've seen yet.



BTW, here's my design which I love and have gotten many compliments:

Front:

BusinessCardFront.jpg


Back:

BusinessCardBack.jpg




There were some minor changes before print, but you get the idea. Notice there is not a big picture of some supercar or water droplets anywhere on the card. People know what I do and how to reach me. My reputation speaks for the rest. I like minimalism and getting straight to the point.
Click to expand...



So you decided to copy my cards huh!? haha jk of course. I like your design and it looks a lot like mine except the colors, etc.



OP I'm with Todd and everyone else here. Font needs to go, background is horribly bright and animated, and there's WAY too much info on the cards.



Here are mine which I designed after having 3-4 different designs before and I, along with everyone who sees them, really like how they look and doubt I'll be changing them for a while..



Front:

bizcardfront.jpg


Back:

bizcardback.jpg




Front:

card6frontFINALRGB.jpg


Back:

card6backFINALRGB.jpg
 
I ordered 100 of the black cards for a test run. will post pics when they get here. I did put the web addy on the bottom and the back is white with just my name and title in black.
 
it's better than what you had originally! todd and Ivan know what's up-keep the card lookin slick and let your website do the work.



tssCard.jpg
 
todd@bsaw said:
By the way, just a general rule of marketing:



Every tool has a desired goal.



To me, my goal of all my marketing is to get potential customers to visit my web page. Not to offer my service, not to show benefits, not to give prices. Visit my web page. From there, they can get all the info they want on who I am and what I do.



I don't have the ability to answer my phone constantly and any questions a potential customer would have are answered on the web page. From there, they can then contact me when they are more informed or send me an email via the page.



If your desired goal of your business card is to show the services you have to offer and sell your services to someone, you're doing it wrong. You should be printing flyers then, not business cards.
Click to expand...





I just looked at your site and under service the pictures only show: x :thx
 
Finally got around to taking pics of the new cards.



Not just glossy, but shiny.



I like these a LOT!



SDC10332.jpg




SDC10331.jpg




Think the title is a little pretentious. Might change to email addy. Opinions?
 
IMO, put the number on the backside under your name so they can call and look at the name of the person they are talking to without having to flip the card. Subtle change that might make a better impression.



On my card, I have all the contact info on the front and the slogan/picture on the back...



img-2.jpg


img2-1.jpg




Obviously without the lines as that is the proof from the design site
 
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