Name this package!

D

Driven Auto Detail

New member
Hey guys, thanks for your help in my "How do you keep track of your clients, etc." thread.



I need help with one more thing. I have a package that I call a "Maintenance Detail", however, I am not thrilled with the name. I originally named it "Wash, Wax, & Vac" but I didn't like that name either. I'd like suggestions on a new name for it. I already have the following packages:



Full Detail

Interior Only Detail

Exterior Only Detail

Mini Detail



Maintenance Detail

• Hand wash and dry

• Bug and tar removal

• Door jambs wiped down

• Wheels cleaned

• Tires cleaned and dressed

• Premium spray wax application

• Interior vacuumed

• Interior leather surfaces wiped down

• Interior plastics wiped down

• Glass cleaned inside and out



This service is supposed to be a "booster" service in between Full or Mini Details. The description I have listed for it now is "Between details, give the paint a boost of protection and maintain the interior cleanliness."



Again, I need suggestions on what to name this package; one that works with the names of my other packages. I don't really want to call this a "detail" per say so I'm trying to come up with a name that lets a person know that it's a booster or upkeep package rather than a real detail.



Thanks in advance!!!
 
Recharger?

Refresher Course?



At the end of a long day, I'm not too creative right now...



I have mixed feelings about offering this type of service, altho I do get requests for it. I really only know one kind of clean, so I never know where to stop. Or, how to explain that "those stains are not part of the deal." I have the same issue with a 1-step buff and wax.



I'm open to suggestions, tho.



Jim
 
I offered the same thing as a maintenance detail that I would recommend between details and I've always just called that package "Wash & Wax". When regular clients keep coming back, they know what the package includes (Interior) and the name is fairly familiar to the average Joe.



"Hey, can you put a wash & wax onto my 'vette?"

It makes it sound just what it is... less formal than a full detail but still a great package.
 
Jimmy Buffit said:
Recharger?

Refresher Course?



At the end of a long day, I'm not too creative right now...



I have mixed feelings about offering this type of service, altho I do get requests for it. I really only know one kind of clean, so I never know where to stop. Or, how to explain that "those stains are not part of the deal." I have the same issue with a 1-step buff and wax.



I'm open to suggestions, tho.



Jim
Click to expand...



I hear what you're saying about the level of service Jimmy. I just got rid of one of my packages. I called it the "Corporate Package" and it was a little less than what my maintenance package is. I hit a few offices around Avon where I knew people that I could contact. I offered it as a service so I could get my foot in the door in hopes that it would lead me to clients that wanted my bigger packages. If they could commit 4-6 vehicles a day, I'd give them a discounted price. One of the problems was that it was my only package with set prices. My other packages all have starting prices but beyond that, each car is different so I just give people prices after I see the car. While I was busy with the Corporate Package, I wasn't hitting the right customers with it (as you could have guessed) so after a month, I decided to drop it all together.



Knowing the quality of service you provide, I can definitely understand why you wouldn't offer such a package. If you don't mind me asking, do you offer different levels or service or do you only offer full detail type service?



While this "Maintenance Package" is on my site for everyone to see, I really only want to offer it to repeat clients that have already had a full or mini detail. I figure this way I may avoid the bargain shoppers that only want the cheapest service!?!?! I'm learning that everything is trial and error, so we'll see how it goes.



Thanks for everyone's input. I think "Wash 'n Wax" may work as it doesn't mention detail...we'll see.



BTW, if anybody was wondering, I was going to use OCW as the "premium spray wax".
 
Stick with your theme, all your packages have the word "detail" at the end and if it's a "maintaince" detail then just call it what it is.



Keep it simple.



Look at my website, check out my pricing page, I have a huge variety of processes to offer and I don't have any catchy slogans or names of packages, just what they are is what they are. If you're good then your work will speak for itself and you won't need any catchy themes.



For example:



Wash, Clay, Seal, Interior (it's just that)



Swirl Removal (huh, I wonder what that one is?):grinno:



Stage 1 Polishing? (obviously the wash, clay, interior, plus guess what else? polishing!):idea



Just keep it simple is what I do.:woot:



Josh
 
mshu7 said:
You raise a good point Josh :) . Nice site too!
Click to expand...



Thanks.



Calling it Maintaince Detail may not be fancy or catchy but it is exactly what it is, the customer doesn't have to guess or try to figure out what it is, just by reading it I automatically think it's a detail to do about once a month or if heavily driven and dirtied then maybe once every two weeks to maintain the cleanliness of the vehicle.



Josh
 
Here's a tip to keep that package reserved, more or less, for your existing clients and not just people looking to price shop. Figure what price you want to offer the maintenance detail, but advertise the price much higher. Existing detail clients will receive a 'discounted' price (if scheduled within 6mo).
 
I ran into similar issues trying to offer basic services. I couldn't just limit it by saying "interior cleaning" because "clean" to me meant stain removal on the carpets, dusting everywhere, seat cleaning, etc. It wasn't "clean" in my book until everything was done.



The only way that I found to limit that was to explain my extreme pickiness to my clients, and simply limit the things that I would do after I inspected the car. I told them everything that I could clean and why, and then asked them what they wanted cleaned. I would quote them a price based on what they chose, and basically went from there. I would always clean a little bit more than what we discussed just to keep them coming back. But laying everything out with them beforehand made sure that we were always on the same page, and their expectations were always exceeded.



You could try and implement something like that here. Just be super straightforward with them and let them pick and choose the services that they want on an individual basis rather than trying to make it a package.
 
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