Mystery of Dalaro Volvo ad campaign
- Thread starter rstype
- Start date
imported_Greg1
New member
Thats pretty cool. Is it acually real or is it like the Blair Witch Project where they said it was real.
EricZ
Porsche Detailer
LOL. That was pretty funny. I like those new S40s.
Bill D
Hooked For Life
This popped up for me after I viewed it:
http://www.carlossoto.com/
This guy noticed what Sean did plus some other things.
http://www.carlossoto.com/
This guy noticed what Sean did plus some other things.
stainbuster
Professional Rookie
Umm,
Watched the whole documentary; obviously a production of some sort, but the theme is SO, so true.
Having driven 3 "bricks" over 8 years for a (colletive) total of over 250k miles, I can say that there is something to these cars. And it started many decades ago.
The stainbuster's current brick of choice is a well driven, well maintained '90 745, 221k miles, 2nd owner sled. A/C that blows ice cubes!
In short, I will never quit driving this car. Or at least until it dies. She's not the primary vehicle of the house, but a dog a$$ faithful ride.
Other brick owners will wave a nod of kharma to you, brag about how many miles she's racked up, line up at the dealership 32 deep......
Does a small dealership like that in a small town suddenly have allocation for 32 sleds??? In ONE day???
Urban legend or not, this is one clever vehicle launch. Damn good looking car, too. Wish the diesel was coming stateside.
Any other Volvo owners here?
Check out www.brickboard.com
Regards,
Mike R
Watched the whole documentary; obviously a production of some sort, but the theme is SO, so true.
Having driven 3 "bricks" over 8 years for a (colletive) total of over 250k miles, I can say that there is something to these cars. And it started many decades ago.
The stainbuster's current brick of choice is a well driven, well maintained '90 745, 221k miles, 2nd owner sled. A/C that blows ice cubes!
In short, I will never quit driving this car. Or at least until it dies. She's not the primary vehicle of the house, but a dog a$$ faithful ride.
Other brick owners will wave a nod of kharma to you, brag about how many miles she's racked up, line up at the dealership 32 deep......
Does a small dealership like that in a small town suddenly have allocation for 32 sleds??? In ONE day???
Urban legend or not, this is one clever vehicle launch. Damn good looking car, too. Wish the diesel was coming stateside.
Any other Volvo owners here?
Check out www.brickboard.com
Regards,
Mike R
DaGonz
Autopia fire/rescue.
As we say here in the Boston area...
wicked bizzahh!
wicked bizzahh!
Bill D
Hooked For Life
How do you check to see who he's registered with? I think there's websites that can do that? His site says Volvo hired him and then he became doubtful of the story while filming 
adland: Volvo's spoof within a spoof for the S40- Mystery of Dalarö.
Posted by: Dabitch on Friday, February 13, 2004 - 03:17 PM CET
A new Volvo ad , a "documentary" (rather, a mocumentary), tells about the "mystery of Dalarö" where 32 families bought the same model car, a Volvo S40, on the very same day. The mocumentary ad can be viewed here, and in cinemas in the UK.
Now the site of Carlos Soto, the "director" of the mocumentary has a film where Carlos questions the authenticity of the Dalarö-mystery.
The kicker is, there is no Carlos Soto...
Tim Ellis, global director of advertising at Volvo Cars, said: "Even though it comes off as quite serious, the story is actually very playful -- once you think you've got it, we offer one more layer to the communication to question that assumption."
The ads were created by MVBMS Fuel Europe, Amsterdam, and shot by Spike Jonze.
Simon Pride, European account director at the agency, said: "People are absolutely saturated with advertising these days and we need to find new ways to capture their imagination and get them involved with Volvo. The internet offers great opportunities to tell interesting stories about the brand, and to do so in more innovative and entertaining ways."
Their solution, a spoof within a spoof. I'm getting dizzy.
Posted by: Dabitch on Friday, February 13, 2004 - 03:17 PM CET
A new Volvo ad , a "documentary" (rather, a mocumentary), tells about the "mystery of Dalarö" where 32 families bought the same model car, a Volvo S40, on the very same day. The mocumentary ad can be viewed here, and in cinemas in the UK.
Now the site of Carlos Soto, the "director" of the mocumentary has a film where Carlos questions the authenticity of the Dalarö-mystery.
The kicker is, there is no Carlos Soto...
Tim Ellis, global director of advertising at Volvo Cars, said: "Even though it comes off as quite serious, the story is actually very playful -- once you think you've got it, we offer one more layer to the communication to question that assumption."
The ads were created by MVBMS Fuel Europe, Amsterdam, and shot by Spike Jonze.
Simon Pride, European account director at the agency, said: "People are absolutely saturated with advertising these days and we need to find new ways to capture their imagination and get them involved with Volvo. The internet offers great opportunities to tell interesting stories about the brand, and to do so in more innovative and entertaining ways."
Their solution, a spoof within a spoof. I'm getting dizzy.
Or this link, too: http://www.channel4.com/4car/web-directory/site-of-the-week/2004-03-11-dalaro-mystery.html
If you followed the Season 1 BMWFilms subplots, it's similar in a way.
If you followed the Season 1 BMWFilms subplots, it's similar in a way.