My website and logo. Suggestions?

V

vismundcygnus

New member
I'd love get some HONEST feedback about my first website and logo!



Website:

NewJack Auto Detail - Home



Granted, the website itself is pre-made by Vistaprint.com and I'm stuck with the Lambo and logo on the top left for now. :nixweiss: My handmade logo is there on the home page.



Any words of advice on my pricing strategy, wording, Genbook scheduling page, etc? This is where I direct my potential customers so it's of great importance.



I'm torn between my options for adding my cell number. One part of me says that, because it is not an Austin area code (512) and instead is a Houston one (713), my potential customers might be turned off because Austin is so accepting and supportive of LOCAL businesses...OR that the benefit might outweigh this possible costs and that people prefer giving their detailer a phone call. :nervous2:



Suggestions?
 
Also, while I'm on here...



My current marketing strategy has been putting flyers on cars at the local mall. I've had only 1 customer out of probably 200 flyers that I have distributed. I don't like the idea of soliciting in this fashion.



I just made a reservation in a community newsletter of a large neighborhood of ~1,400 homes. This cost me about $17. So naturally I hope I get even one customer.



Furthermore, I'm keen to the idea of offering people FREE details...as in saying "The first customer who calls me will get a FREE Level 3 detail". I had one lady from this neighborhood I mentioned above ^ call me very quickly requesting about this. She then emailed all of her Austin friends about me after my services. So I figure this strategy might have some potential to it. Although it HAS been a week and I haven't had any of those friends call me.
 
Travis...I applaud your efforts in starting the website. To give you my honest feedback I have to say the website needs alot of work. From looking at your homepage, I have no idea where you provide your services. You could be in NY for all that I know lol! Declaring your areas of service helps the user determine if they can use you. It prevents those who are too far away from you from calling you, and it keeps you in the consideration group for those who are within reach.



I like the idea of genbook, but I think it is waaaaayyyyyy too long of a process for the user to commit to. Getting in contact with you should be short and easy.



And that's why I strongly recommend you put your phone number on your site. When somebody is craving for a detail, and they find a detailer they like, they will try to get in contact with them in the fastest way possible...so they go to the phone number. If they can't find it, they will find somebody else.



When reading your "our services" page, I get a very negative vibe when I read "for returning customers only." That doesn't sound too welcoming. I don't know if I'd say that. What also turns me off is the fact that there is soooo many words, all smooshed together. I say at least get some space between the bullets by grouping the different services by interior/exterior.



ACTUALLY...



If I were you I would completely delete that first large bulleted list. The different levels of packages is all you need.



When you say contact us via e-mail, you should say your e-mail address, like this: "contact us via e-mail at xxx@newjackautodetail.com." It makes it easier for users to get in contact with you.



Regarding your "about us" page, If I were you I would be more specific regarding your "15% off deal." If I give you 2 clients does that mean I get 30% off of one detail or 15% off of 2. With discounts I like to be as specific as possible because some people will try to take advantage of every little interpretation that a sentence can produce.



And finally, if you want your site to give you business, you really neeeeeddddd to get some pictures up there! There is only one picture on the entire site.



I hope I helped guide you a bit. Feel free to ask more.

Cheers,

Ciro
 
Great point D&D!



Another important thing to add to the site is some sort of spam protection on your forms. At the minimum see if you can set rules to the characters that can be entered into your form. For example, allow the form to be submitted if and only if the email-fields are filled with an @ (because e-mail addresses always have ...@whateveremail.com).
 
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