My shop being featured on a news show

R

Richard Grasa

New member
On or about Oct 13th, a news show on WFSB Channel 3 called Better Connecticut will be featuring my shop in a 3 - 5 minute spot. They will be coming out to my shop to shoot in a few weeks. They are going to let me talk about pretty much anything I want. So I'm looking for some input. I will def be talking about how my shop is eco-friendly, not all shops are created equally, why it's important to know who is going to be working on your car, my experience, and that I'm fully insured. Also since this will be right before winter I will be stressing the importance of getting your car protected against the harsh New England winter.



Anyone have any ideas? It's only 5 minutes max so I'm kind of limited on time but I'd appreciate any creative ideas you may have. Like what should I have them show being done to a car in he shop? Or what else is good to talk about?



Also, I'm looking for banners and stuff to hang in the shop to make it look better, since I only have white painted brick walls and a concrete floor. If anyone could let me borrow or can donate any banners or anything of the sort I would be very appreciative. Funds are a bit low at the moment to spend alot of money on the shop, especially since I will be looking to move to a bigger place soon.



Thanks!
 
Congrats!



The best advice I can give you is to focus on highlighting your competitive advantages. Any extra services you offer, etc. Just avoid saying anything in an attempt to "put down" the competition -- make the message positive all the way.
 
Agreed with Shiny, don't put down any competition. The MOST I would ever say along those lines is something like "make sure the detailer you work with is licensed and insured". Aside from that, give a quick overview of your services, what you can do, and why people should come visit you.
 
Congrats! That sounds great, other than sprucing up the shop - maybe get the wife or girl friend? to take a look and give it the Martha Stewart look. Ladies will be likely to stop by if your place has "the look". Maybe have a car you can show a 50-50 - before/after on the hood or something. Something to highlight your work, you can always add - "and we're fully licensed and insured" at the end to seal the deal.
 
What a great opportunity. Get a banner(s) made locally. There are many places that can do them relatively inexpensively. Think of it as a business investment. You want that camera to see the name of your company no matter where they shoot!



You are a cutting edge detailer because you offer services and practices that go a step beyond. You are eco-friendly because..., you have custom solutions for customers, not cookie cutter..., you educate your customer by..., you use specialty products and equipment like...., you don't just wash cars and wipe on wax, you 'correct' paint defects and interior damage...., you are active in the professional detailing community offering experiences and advice on the largest international detailing forum. You are an information source. An expert.



Start making a script of bullet points.
 
Wow! Congrats! Maybe in time we might be able to watch it on Youtube or the local TV station's site?
 
Thanks for the suggestions, keep them coming!



I will have access to the video archive so I will post it on my website and link to it here so everyone can see it. I'm nervous, I've never been on camera before! Well except that one time but we won't talk about that ;)
 
Just don't do a Jackie Gleason ( Ralph Kramden) "hummma humma humma" when the camera's recording Nah.. you'll do just fine! Can't wait to see it! :xyxthumbs
 
OMG that was nerve racking! I'm a bit of an introvert so I was so nervous on camera, I hope I didn't stutter too much lol. I talked about headlight resto with a good before/after, did a little clay bar demo about how important it is to clay before waxing so the wax gets a good bond and also pushed my winter protection package a little. A nice young lady gave an on camera testimonial and she was awesome. Can't wait to see it on TV in a few weeks, just hope it comes out good! Everything was one shoot, no retakes so I really hope I sound ok, my voice was a little shaky at first. And Bill, the reporter Olessa was so good looking, I think I may have just hummana'ed a little LOL!
 
ExplicitDetails said:
And Bill, the reporter Olessa was so good looking, I think I may have just hummana'ed a little LOL!
Click to expand...



:chuckle: They can do that to you! Now I really want to see the piece ASAP!

I hear you about be introverted at first, but once you get into things, it gets better.You got your name out there and I hope it brings you plenty of business! Sounds like it was a fantastic morning!
 
My segment aired yesterday, it was really good, much better than I expected. Once they send me the link to the permanent video archive I will post it. right now you can see it if you go to WFSB Channel 3 - Hartford, CT News and Weather | Connecticut, click on Better CT. Click on the clip in the lower right of the video box that says Better Deals Explicit. They will prob replace the video after tonight's episode airs and then archive this one.



Let me know what you think. Keep in mind it was almost all off the top of my head, but I think it came out great.
 
That turned out pretty well, you'd expect it to get hacked up during editing but it looks like they left the high points. You picked the right car and color clay to demonstrate that as well as the before/after headlight resto. For off the top of your head you were pretty smooth.



The babes were tasty too! :drool:



Bet you're going to get inundated with bargain shoppers. Hope you can upsell 'em. :thumb:



TL
 
That was perfect for what you did. You show an upgrade like headlight lens repair and everything else was basic enough. Hopefully it rounds up some business for ya. I always get nervous in front of a camera. I fumble words and all. Great advertising, hopefully it works out for ya. The trick is to keep the the shoppers as residual customers. Good video for sure! :bigups
 
Nice job. Hope that is generates some business for you!



Are you near the Berlin Turnpike at all? There are lots of cruise nights on the turnpike in the spring and summer. I know Hooter's has one every Friday night. Might be a good place to visit occasionally and bring some business cards. I've seen quite a few cars that are so called "show cars" that could use LOTS of help. Might be a way to break into the local car show community.



Ah yes, Olessa Stepanova. Channel 3's traffic reporter. As if you weren't nervous enough...



Olessa Stepanova - WFSB Channel 3
 
You did just great!! :xyxthumbs :xyxthumbs:





No script, just on the fly! Here's a powerful quote you mentioned that's worth frequently repeating during your sales:



"Wow, I can't believe that's my car! That can't be my car, it never looked that way the day I bought it!"





That's what we always aim for, whether it's DIY or being a pro detailer: getting good as new, or even better than new results! :D



All the best and hope your business will always be super busy now!
 
dschribs said:
Nice job. Hope that is generates some business for you!



Are you near the Berlin Turnpike at all? There are lots of cruise nights on the turnpike in the spring and summer. I know Hooter's has one every Friday night. Might be a good place to visit occasionally and bring some business cards. I've seen quite a few cars that are so called "show cars" that could use LOTS of help. Might be a way to break into the local car show community.



Ah yes, Olessa Stepanova. Channel 3's traffic reporter. As if you weren't nervous enough...



Olessa Stepanova - WFSB Channel 3
Click to expand...



I'm right off the turnpike on Pane Rd, which is the intersection where there Olympia Diner is. In the back of the building where Salem Motors is located. I didn't get much of a chance to visit the local shows at all this year, been so busy at the shop. Next season I plan to hit all of those little shows and cruise nights if I ever get my car finished. Stop in the shop if you are ever around.
 
You must log in or register to reply here.
Back
Top